American broadcasting giant CBS has announced today, a partnership with MLG, NASL and Twitch.
This is a move that looks to be a massive step forward for eSports.
Any partnership with a top broadcasting company is of course going to increase exposure and has great opportunities for the NASL, MLG and Twitch. A move that has obviously been guided by the fact that MLG and Twitch have an audience in the hardest to reach demographic for television networks.
CBS states that they will be a main arm in aiding Twitch, the NASL and MLG in monetizing their content and taking over the broadcasting for MLG.
When you have such a big move, this can only mean good things for fans of MLG and the NASL — and eSports in general — and streamers on Twitch.
Or does it?
If you take a look into what this could mean for world streaming you might find some interesting facts.
Recently Twitch lowered their revenue plans from 50/50 to $3.50CPM for streamers. This had some impacts on big name streamers; INcontroL recently stated publicly to Twitter that he streamed to 3,000+ people for a good few hours playing numerous commercials and made a “smaller”amount.
I have no idea what any streamer makes at any given time, this could be a preemptive change for the CBS monetizing and stream revenue could stablize when it is in full swing, or this could be Twitch making most of this new deal for themselves. Time will tell if the new change in revenue is either good or bad for streamers, but for now we will keep a close eye on it.
On the MLG side of things this has only great possibilities all over it!
CBS could possibly move MLG onto our TV screens further down the line! An idea that has always been the light in the back of our minds as fans since we discovered our favorite form of entertainment.
With this monetization from CBS, expect to see bigger ad revenue, that will equal more money for MLG — which is more likely to move into higher prizepools, better content, more events and so on. With the recent move into subscription based content — that we previously covered — and now with ad revenue set to sky rocket, we could possibly see MLG holding a monopoly on the western eSport market.
What does this mean for eSports?
Are we moving towards a Korean style monopoly of StarCraft 2 from MLG and the NASL?
Or is this just a great time for everyone to look forward to new and brighter things for eSports?