Examining Microtransactions/The Gem Store In ArenaNet's Guild Wars 2

Written by: (Twitter @winterinformal - ) | April 30, 2012 8:20 pm

81 Comments

While everyone else was playing around with dynamic events or kicking butt in WvWvW in last weekend’s Guild Wars 2 beta — OK, maybe I did a little of that, too — I was checking out the Gem Store, seeing what ArenaNet was offering for real money.

By and large, the Gem Shop offerings ran along the usually acceptable lines of cosmetics, boosts, and account services.

I bought a Scholar’s Outfit and Carnival Ringmaster’s Hat from the Style tab to deck out my Elementalist in some fancy attire. Dyes and mini-pets were also available here and the Gem Shop also appears to be where you’ll find Transmutation Stones, which will let you change the look of your armor while keeping its stats.

Boosts offer the usual bonuses to XP, karma, crafting experience, and so on. I obtained a couple of these via regular adventuring, so they’re not totally exclusive to the Gem Shop. While I think that using straight XP boosts in Guild Wars 2 falls under the category of “You’re doing it wrong,” bonuses for  karma and crafting XP might come in handy.

Finally, there are account services, where you get the usual offerings, like increased bag or bank space, immediate access to a bank, keys for magical lootboxes — which are found in the wild — or instant resurrection.

One other thing to note is that Gems can be bought or sold on the trading post for in-game currency. This was quick and easy, though I’d imagine that when the game goes live and people actually have to pay money for their Gems — we all received 2,000 for free in the beta — exchange rates won’t be nearly as generous. Still, they might be a good way to acquire small amounts of Gems, say, 100 or so, for a reasonable amount of gold.

My overall impression of Gems? Nothing truly outrageous — and I hope at least a few of you got that reference. I’m still no fan of lockboxes in MMOs — if I’m going to pay real money for loot, I want to know what I’m getting — but they’re apparently popular enough for ArenaNet, among many others, to include them.

I also don’t know what I think about paying to improve your UI, namely selling bag and bank space. It all depends on what Gems sell for — I’m thinking about 100/$1 — but if it means I pay $30-$40/year on miscellaneous “must-have” purchases, that still only comes to about $3/month. I guess I can live with that.

And we certainly only saw a few of the offerings that will eventually be made available in the Gem Store. As long as they keep along the same lines as what was in the beta, it should be enough to keep people buying, while not unbalancing the game or sparking controversy.

Now if they could only sell a manual that would help me understand how to use dyes.

Examining Microtransactions/The Gem Store In ArenaNet's Guild Wars 2

  • http://twitter.com/FenderSaxbey Randall Burt

    Was more of a She-ra man myself…  #icwatudidthere

  • Bradley Phillips

    Dyes:

    hero panel, right above the equipment column on the left of your character, you’ll see a small dye icon. Click it to enter dye mode.

  • http://twitter.com/HallusH HallusH

    see how fast you went down 2k gems. i just hope it will be fairly cheap rates and fair exchange gems / gold.

  • http://www.facebook.com/people/John-Sardella/1422784105 John Sardella

    I opened a few mystic chests myself. None of the rewards I got I really saw was gamebreaking. Usually I had better equipped. Sometimes it was a random cash shop buff, some transformation potion I could have also gotten with karma, and maybe a dye. Nothing gamebreaking there either. It’s mostly for the impulsive who have to absolutely unlock everything they get.

  • QSatu

    I love the way commerce window works. 

  • http://www.facebook.com/chaz.rpg Chaz Davis

    I League of Legends they have XP/IP Boosters, but usually get to max level in like 3 days. Not sure how long does it take to get to max level on Guild Wars 2

    • http://www.facebook.com/people/Willi-Enderle/1668850948 Willi Enderle

       waaaaaaaaaaaaay longer
      The XP-Boost adds 50% for one hour, but only on monster kills.
      This helps a little, but not much at all, because grinding in GW2 is pretty useless.

    • Helyanwe8

      atm it’s almost 1.5 hours for one level over 10.
      Thanks for the run through Jason.

  • H S

    Maybe I missed something but I never received any gems ingame. But I did manage to get 3 keys and 10 chests, and nothing was really all that great. 

    • Lycronis

       You had to actually “purchase” the gems, although you were not actually charged for them. And no, the several chests I opened didn’t have anything spectacular in them, but it was still kinda neat. Also, do the keys actually drop in the game world? This is something I’ve never taken the time to confirm or not.

      • jazzbrownie

        I had a few keys drop this weekend.  Hopefully they keep them available in-game like that.

    • http://www.facebook.com/your.stupid.adress David Swan

      Essentially you had to give your credit card info to get the gems.  They asked for the info, but they didn’t charge any money, and you got 2000 gems.  They didn’t just give it to you.  

    • Bradley Phillips

      You didn’t get them automatically. You had to go to commerce page and there was a “free beta offer” to get your 2k.

  • Gai Cohen

    Yes!!! Youtube Videos :)

    • jazzbrownie

      and 1080p!  Finally!

  • saluk

    Buying bags and bank space is pretty typical and I don’t think it’s as basic as “improving ui”. They make it a bit more convenient if you are a hoarder.

  • Jay

    Thanks for the video Jason, maybe it will put some people’s fears to rest.

  • Pat Hamilton

    I was able to find most of the xp boost/key stuff ingame without need for gems so that was good. None of the stuff in the store was super helpful, I ended up getting pirate costume and collectibles.  XP boosts are useless.  They should just remove them and keep the store for costumes and random collectibles.

    • http://www.facebook.com/people/Tj-Vossos/647768691 Tj Vossos

      they help people that have little time to play as they work full time

      • Pat Hamilton

        Not really, the boosts boost kill xp which is so low that it doesn’t even matter if you boost it 50%.  When I need 9000xp and I get 12xp per kill instead of 8, it becomes kind of useless in the saves time department.

  • http://www.facebook.com/kayla.roese Kayla Roese

    While I appreciate this video, I’m wondering… where’s the rest of Gamebreakers coverage from BWE1!?? I thought for sure you all would be posting things like crazy today. With us not being able to log into GW2 for another month, we (..I) need you guys! Please hurry! lol

    • http://twitter.com/Jayeluu Jason Winter

      Scott and Larry are writing small novels about their experiences. They should be along by July :)

    • Jado Cast

      Guess I’m watching Wooden Potatoes until GBTV get’s to bizness.  We don’t blame you guys, I’m sure you are catching up on sleep, right?  :-)

  • http://www.facebook.com/joseph.fiol Joseph Giovanni Fiol

    watching you look for the item was painful.  was anyone else yelling “MAILBOX!!!”

  • Randy McRandom

    Thank you thank you for the YouTube player/videos!

  • Jason Haverfield

    I’m looking forward to the strategy guide myself, learning things quickly with a manual is perfect for someone like me who has limited time to play, so Jason I think you will see the dye system there as well as on the forums.

  • http://twitter.com/LudovicGasse Ludovic Gasse

    Some GW2 fix! I got the “GW2 effect” now…. Every other MMO seem boring… Maybe it will pass in a few day.

    • http://www.facebook.com/kayla.roese Kayla Roese

       It won’t pass in a few days. You’ve been blessed/cursed. :/

      • http://twitter.com/DaPhoolz Rp TheFoolz

        GW2 change you Forevah~~ There’s no Turning Back. It is incurable.

    • http://www.facebook.com/profile.php?id=100000103012311 Zhenhe Zhu

       What struck me the most was the ability to play in short bursts and still get stuff done and still experience epic moments (Champion Flame Legion Shaman event fight anyone?). And challenging content? And here I thought that fad went out the door with 16 bit consoles. And WvW? That was just pure :D

      • jason jacobson

        FUCK that dude, I died like 40 times to him -.-

        Was so much fun lol

    • H S

      It’s hard to realize that I can’t play today. Last night, the last few hours I spent guarding, along with 4 other guys, a keep with our arrow carts. We beat off wave after wave of assaults of 50 or more attackers. That’s all I did, sit on a tower with a siege weapon for 4 hours, and it was a blast…felt heroic. Even racked up a total of 291 kills for the weekend.

      Whatever fix they did Saturday morning to FPS, was totally epic to gameplay for me. I went from laggy play to smooth as silk FPS all night, even with 100+ PvP battles going on.

    • http://twitter.com/SeedEve AppleSeed2148

       Suffering from the same effect,tried to play other games and they just feel not GW2.

    • http://twitter.com/Vazzaroth Josh Hagood

       Pff, every other MMO’s been boring for like, years now. I used to not understand “MMO Addiction” because they get so boring after like 2 days. Then I played GW2 for almost 30 hours straight… (With sleep breaks… barely)

  • Sklys

    Thank you for the video, I knew most of the stuff you went over but did pick up a few points I was in the fog about.

  • http://www.facebook.com/people/John-Delaney/100000062870510 John Delaney

    The lockboxes don’t actually have loot in them. It’s usually a few fun items that turn you into various monsters for 15 minutes or until you go into combat, a single boost item and something else I am forgetting. Nothing that actually affects your ability to kill something.

    • Galdros

      Also, the keys are not exclusively linked to just the gems page. I managed to pick on up (can’t remember if it was from a loot bag or a personal story reward) and you are correct in that it was just flavor stuff.

    • http://twitter.com/Vazzaroth Josh Hagood

       You can also get more keys from inside the lockboxes. It’s like scratching “Free Ticket” on a scratcher card… except you get the other 2 bonuses too!

  • Henrik Vik

    Videos like this makes me really angry. Its so annoying to watch people get confused by the simplest of things… If you are going to make an instructional then for gods sake get some information before you start recording! This kind of content will just make people less interested in the game and your other content! It makes me sad inside.

    • http://twitter.com/Jayeluu Jason Winter

      If the video had been about using dye or what to do with mini-pets, I would have researched those more carefully before messing with them. I looked around quite a bit on the gem shop before recording/narrating the video, so I’d be able to make sure to get all that info as correct as I could. Only thing I really flub on that account is figuring out that it came through the mail.

      • Galdros

        I’m sure its because, if I’m not mistaken, you get all those items throughout your account correct? From my viewpoint it would be a lot easier to just have it be sent to mail rather than try to link the gems sales page through several different characters.

        But its not worth getting mad over Henrik, its beta after all, and people are by no means experts.

        I like to think of myself as better informed than most of the people I played with in beta, but for the life of me I could not figure out how to make a siege weapon.

        • Henrik Vik

          I can understand that building siege weapons was a little confusing at first, since there are no supplies where you come in to WvW. 
          It worked like this:

          You go to the siege “Store” and buy a siege pack,
          then you go to a supply camp or a fort and pick up supply

          (Its good if you are more than one person though since the Ram for example needs 30 supply and one player can carry a max of 10) 

          then you go out on the battlefield and use the Siege Pack and use the first skill to deploy it some where appropriate

          ( the ram is stationary so place it in front of a gate )

          now go up to it and interact with it to use up your supply 
          (this needs to be done three times for the ram).

      • Karl Innes

        Probably old news by now ) but just in case…

        The dyes just get added to your personal pallette, what your getting when you get a new dye is the ability to use it forever, as many times as you want. (or sell it as undiscovered on the market)

        you dye things by using the “eyedropper” icon above your items. Once your in you should see a new dye in a special area that you can now use whenever you like.

        For me, I unlocked a common dye called “Shy Violet” which was then added to the pallette list with the rest of the colors available to me by default.

        • http://twitter.com/Vazzaroth Josh Hagood

           Dyes being infini-use is awesome (I forgot to check if it was account-wide though!) but jeez those “Colorful Dye Seeds” are confusing. I never found the NPC mentioned in the tool tip and I bought some dye accelerate thing in the store that I never got to use.

          I bought a dye pack and got a very dark blue, a terracotta and an off-white. It was nice.  I don’t think I’d pay real money for it, I’d rather just earn them, but it’s cool.

          • http://twitter.com/OhChrisis Christian

            I had  the same issue, but found him after doing the first personal story in my home instance, he was in the merchant square in Divinity’s reach.

            he says it takes 24 hours for it to grow tho. but i could pick it up in less than 13 hours. so maybe in-game hours?

    • Sklys

      I thought it was a nice thing to do by posting how to build the siege weapon but dont get angry at the folks who make the videos. They are  like the rest of us, they are learning the game beside making videos. Maybe you should make a videos or two, as it seems you have a good understanding of the game.

  • Krzysztof Kotarba

    nice… dye icon is above items slots… I like this cash shop it seems very fair because you can get gems by ingame gold and by normal money.

  • http://www.facebook.com/brandon.adams21 Brandon Michael Adams

    It is worth noting that the EXP boost is only for kills; the lowest form of EXP in the game.  So, it’s not like it boosts event EXP.  I.E. it isn’t overkill as a boost.  It will be noticeable, but shouldn’t make leveling for those who buy it impeccably quick.

    • Jado Cast

      I didn’t realize that.  Good Point!

  • Eric Hathaway

    The key thing to remember about the Gem store, is that everything in there can be found within the game.
    Since the whole game is designed to be balanced, it isn’t and never will be about who’s played more hours and obtained better gear etc.. rather, it’s about playing the way you like. If you can play more and want to use the gold you’ve obtained, you can do so. If you’re very busy and/or work a lot, and wish to use your disposable income, that’s also a viable option.
    Without the Gem shop, ArenaNet would have to spend a huge amount of their time trying to combat gold farmers who break the game and hack accounts, etc…
    With the Gem shop, people who are going to find a way to use real money in-game to buy gold will be giving ArenaNet their money instead of gold farmers. Giving ANet the money makes the game better. Also, a key thing to remember, is that because they’ve (ANet) set the game up from day one with this system in place, they’ve planned everything around it and it around everything else. Thus, they’ve ensured that it’s not ‘pay to win’, but rather, ‘pay to look good’ or ‘pay for convenience’.
    The dyes, the keys, the experience boosts, etc… can all be found in-game for those who wish to explore and experience the game. For people who don’t have as much time, but still want to not feel left-out simply because they have less time to invest in the game, they can utilize their disposable income.

    • http://pulse.yahoo.com/_R35J5EUERGS3E6JRIQMBCDTRRY Nathan I

      slight correction, everything there that isn’t purely cosmetic or is an account service can be found in-game, and even some of those that are purely cosmetic e.g. dyes can be found in-game. Personally I can see myself spending money on dyes on top of character slots and storage

  • alzzin

     they lied, WvW. is simply pay-to-win without changes to WvW. WvW worlds are nothing but gold sinks. If changes aren’t made, there will be worlds where Players buy gems to buy gold to buy siege weapons/keep upgrades breaking WvW.

    • Pat Hamilton

      I will laugh when one team spends real money to upgrade all that stuff and then the other 2 teams come in and break it all.

  • Kristinn Heidar

    So… GW2 has dropboxes that you are forced to pay real money to open… No thank you.  Left both ST and LOTRO when they added this feature.  Discusting.

    • Henrik Vik

      I got a Mystic Key trough some world drop/quest and the content is just a boost and 3 potions that turns you in to some creature from the world and only works out of combat.
      And with their Currency Exchange system you will never have to play real money…

    • http://twitter.com/Vazzaroth Josh Hagood

       As Henrik mentioned, the contents… kind of suck. I opened about 5 in the beta and got  a stack of 3 vanity potions (changed you to a enemy appearance, you couldn’t fight in it) in each, a 1 hour XP boost in one, 2 insta-rezzes, a armor repair once, and some other small boost I can’t remember/didn’t use. I also got 2 more mystic keys out of the 5 or so I opened, which was cool.

      Honestly I wasn’t a fan of it at first (And still aren’t, I just don’t care) but it’s extremely optional. Plus the keys cost 130 gems, less than TF2′s keys and you can probably scrounge up enough gold to buy that much after playing for awhile if you’re really curious.

    • http://twitter.com/RaizinMonk RaizinMonk

       In the entire beta I got one chest drop and also one key drop, and I actually got the key before I got the chest. But it was on different characters, and I kinda forgot to transfer one of the items to see what’s in the chest because it was the final day and I concentrated on other stuff I wanted to do before the end of the event. The chest character was around lvl 10, the key one about 14, and I also
      had one around 7, to give an indication how much time I spent to get
      those drops.

      Anyway, point being you don’t need to buy the key, because they drop as loot. You can choose to wait for a key drop, or buy a key with gems if you’re impatient. Although I guess the keys have to be rarer than the chests, else there is not as much point to buying keys with gems.

    • Niko Penttilä

      You are not “forced” to pay real money to open them, not at any point. You can trade in-game gold for the gems that are used to purchase the keys. Also, the keys drop so off with the q-q.

  • Eric Hathaway

    lol
    People seem to forget that ArenaNet didn’t make Guild Wars 2, because it’s a business. They didn’t make GW2 because they wanted to waste 5+ years of their lives and waste millions of dollars in both investment as well as potential-profit, which continues to allow them to build upon something they’ve created and grown to love and yearn to share with millions of other people. They didn’t create GW2 to fail, and they certainly don’t ignore or neglect ANYTHING.Nobody seems to realize that the reason it’s taken so long to make the game, is because their ENTIRE development process is iterative. This means, that every thing they introduce into the game is tested against and with every other aspect. They make sure it works, and is fun. Then they test it with people who have a fresh, outside perspective. If it still holds up, they keep it. If ever there’s an issue, they’re not afraid to throw it out and start over until they get it right.
    Also, because ANet won’t be supported by a subscription fee, they can’t afford to leave things in the game that cause problems.
    Nobody else who comments on these topics seems to have read the dozens of articles that have been written detailing just how many times ANet has done away with things that proved ineffective or simply weren’t what they intended, and replaced them with what worked. They try, and fail, and try, and fail, and try and try and try again until they get. it. right.
    And they have certainly got it right with Guild Wars 2, not an ounce of doubt about it. There’s things that still need work, yes, but they recognize them and appreciate when people point those things out, and then they go and fix them.
    Do a little more research, guys. If you’re simply going off what you’ve come to conclude after reading a few comments and watching a video, you’re not even bringing a knife to the gun-fight.

    • Helyanwe8

      While researching you will come across the opposite kind of changes too, and not for the betterment of the game, so what exactly is your point?  Guild Wars 2 is not stat based but Aesthetics based and that is what you’ll find in the cash shop atm.  Dyes used to be account based and now they’re character based.  Yeah that’s business, nickel and dime business.  Not all of us come from sub games and quite frankly I want to play with you as much as you want to paly with me, that’s fair.
       

  • http://twitter.com/Nathiest Nathiest

    And now I lost all interest in the game.

    • http://twitter.com/Vazzaroth Josh Hagood

       Well that’s petty. Especially since this seems to be one of the most unobtrusive cash shops around.

  • Eric Hathaway

    In all honesty, people who dismiss anything as a whole based simply on an aspect that 1) is subject, and likely, to change; especially since it’s still only seen beta, and 2) simple and unobtrusive… they’re not the type of people I want to be relying on in Competitive PvP or hoping to revive me out in the world anyhow.
    At least this way, those type of people will stay with other games that slowly grow ever-more-inferior to GW2 and we can all just point and laugh at them.

    • http://twitter.com/DaPhoolz Rp TheFoolz

       well.. i saw the word unobtrusive again. i’ll need to look it up.

      so.. unobtrusive is good, right?

  • http://twitter.com/BillMcD Alan

    That hat at the start of the video makes you look like you’re wearing boxer shorts on your head. Just sayin’.

  • Erminio Santiago

    wow play the beta so you know how to do things

  • http://twitter.com/TrayeZ TrayeZ

    I have a feeling I’ll spend waaay more money on GW2 than I do with an MMO with a sub fee, but it’ll be so worth it. Better start saving!

  • Jado Cast

    As I’ve said before, I have no issues with Cash Shops as long as the in store items drop in the game (even if they are rare) and the items give no competitive advantage over other players.  The one thing I did notice however, which is slightly irritating is the fact that the game in design makes some things intentionally inconvenient so to tempt you to buy something for the sake of convenience.

    Case in point, if I give the dye NPC a dye seed, he then gives me a receipt to go back the next day and pick up the dye.  However, I can go into the cash shop and buy plant food, (which that vendor will pop the GEM store up in a window and show me where to get it) so that I can get my dye right away.  In the great scheme of things its not that important, but it does worry me that other things will be designed to be inconvenient so that players will want to buy the cash shop item.  That’s the only concern I see, but overall I have no problem with it.

    I know for fact I will buy Storage slots and bag slots right away, and I have no problem supporting ArenaNet with purchases to avoid the monthly fee.  I doubt there is anything else in the shop other than the Golem Banker (which was in the Gem Store on Friday, then removed later I noticed) that I would personally be interested in.  

    • http://profile.yahoo.com/ITHF7XKYGVXFAPCDMDJTKHLBBU Lian Wan

       Does anyone really need the Golem Banker? At least in Divinity’s Reach you can teleport right next to the bank. I didn’t pay enough attention to the other 3 locations.

      The plant food is in line with the “pay with time or pay with money” idea.

      • Jado Cast

        I think the banker does more than just the bank.  I think, (not sure) it can repair, sale basic merchant items, etc.  I was going to buy one in the gem store in beta, but by the time it was working for me, it was no longer in the store.  Maybe Scott can let us know since he used one two beta’s ago.

        • http://profile.yahoo.com/ITHF7XKYGVXFAPCDMDJTKHLBBU Lian Wan

          Having played a bunch of Nexon games I’ve probably experienced most of the extreme examples already(although not that one). :(

  • http://www.facebook.com/people/LeoeRe-HD/100003329080073 LeoeRe HD

    after a beta weekend this is what you guys post ?

    • http://www.facebook.com/kayla.roese Kayla Roese

      The Guildcast is at 8pm dear :) That’s when they will be talking about the entire weekend. So I guess come back in a couple hours!

  • Sklys

    I see only one advantage of using the gemshop, that being time. Nothing that is sold there give you an advantage which you can not get in game. The gemshop is one of a few ways that A-Net
    has to keep the game going and pays it bills  (yes make a profit too). In beta it will give you an advantage but only due to beta is timed based.

  • JJGlyph

    I’m glad they took the megaphone out. They also implemented the resurrection orb & mystic keys in a way that isn’t game breaking. I got just as many keys as chests during the weekend. The res orbs took so long you may as well just go to a waypoint and run back :)

    My only remaining issue with the cash shop is the ability to buy gold with real money (via gems). That however, will not stop me from playing this awesome game.

    • Jado Cast

      Do you think if there was a better way of stopping the gold sellers, they would take that out?  I just feel it’s because of the gold sellers that we have that option in the first place, but I could be wrong.

  • http://twitter.com/Eolirin Eolirin

    If you want to change dyes, you just need to click the little dropper icon above the equipment slots in your Hero tab. 

  • http://www.facebook.com/people/Joe-Christy/832088811 Joe Christy

    The game music is killing me…need more beta!!!

  • DoctorOverlord

    I wondered how that hat looked on characters, thanks for showing us :) The cash shop seems to be what ArenaNet had previously laid out it would.   The items seem reasonable, not necessary but convenient if you want them.     

    Your joking comment about wanting a manual on using dyes actually ties into one of my biggest real fears for the game.   ArenaNet has a rather poor history of providing in-game information about their mechanics.   

    GW1 relied far too heavily on the community to provide critical information IMO.   A game should explain itself and you should only need to go to community sites to enhance that information not learn fundamental mechanics.  I saw some of that in the BWE with GW2.  

    I’m hoping ArenaNet will add tutorials and more in-game resources to explain their mechanics.   It would be a shame if I had to constantly go to wikis just to learn basic systems (like dyes).

  • Old Ben

    > I’m still no fan of lockboxes in MMOs — if I’m going to pay
    > real money for loot, I want to know what I’m getting

    This. 

    You can also get the keys as drops, but I’m sure the locked boxes will drop more often than the keys, otherwise there wouldn’t be much point in selling those.

    As to the gem shop UI, some things feel a bit silly. for example, to buy a bag slot you need to buy it, then the “slot” gets delivered to your mail, then you have to transfer it from the mail to your inventory, and finally you need to double-click the “slot” in your inventory to get a new slot. Since a “slot” is basically a UI element, why pretend it’s a physical object? Either skip all that clicking and just add the slot when I pay for it, or call the object something else (ex., “Bag strap – Allows you to carry another bag” or “Strongbox token – Present at the bank to gain access to a new tab.”).

    It just feels weird to treat a UI element as if it was an in-game “object”.

  • http://www.facebook.com/lauren.lysdal Lauren Boyer

    This site is making me miss the game more… *weeps openly*

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