Blizzard announces Q4 profits. World of Warcraft Subscriptions have fallen. WoW is Dead!
Well, not quite. But, now that I have your attention, Activision Blizzard has announced its fourth quarter earnings, for the period September – December 2012, and it’s not exactly looking bright for one of the world’s most popular MMORPGs.
Despite announcing “Better than expected” results and a cash flow of $1.3 billion over all of its franchises, World of Warcraft has apparently lost subscribers since the release of Mists of Pandaria. Brace yourselves, folks. Those of a nervous disposition, look away now. The reported number of active subscriptions is now around 9.6 MILLION… With such a dramatic drop since the Q3 announcements the question that has to be asked next is; Is WoW dead?
No, WoW is not dying, and we aren’t even going to try to make you believe otherwise. The report does point out that WoW still remains the #1 MMORPG in the world, despite fierce competition from rivals ArenaNet with Guild Wars 2, that launched just weeks before Mists of Pandaria hit. Of course, the drop off figure isn’t that significant as a percentage of the previous subscriber levels of over 10 million. It’s fairly usual with any game of this nature to see players “drop off” as they hit max level and find themselves with less to do.
The sales for Mists of Pandaria were also fairly pleasing, with around 9-10 million copies sold between release and December 31st, making it the 3rd most popular game in 2012.
Some other facts and figures that made it into the call are;
- For the calendar year, Blizzard Entertainment had two top-10 PC games in North
America and Europe. Diablo III was the #1 best-selling PC game at retail, breaking
sales records with more than 12 million copies sold worldwide through December
- As of December 31, 2012, the Skylanders franchise has generated, life-to-date, more than $1 billion in worldwide sales and through January 2013, Activision has sold more than 100 million Skylanders toys worldwide.
- In November 2012, Black Ops II became the first video game ever to cross the $1 billion
mark in 15-days, eclipsing “Avatar’s” 17-day movie record.
So fret not, fans! There is life in Activision Blizzard yet!
For those of a geeky disposition, who might want to check out the earnings for themselves, you can find them here!