Blizzard’s Titan Looking At A F2P Model

Blizzard’s Upcoming MMO, Titan, will have a free to play model!

Blizzard’s upcoming MMO, Titan, has been receiving a complete overhaul, and this includes their subscription model.  Mike Morhaime, president and a co-founder of Blizzard Entertainment, announced during an investor’s call that Titan was “unlikely to be a subscription-based” game like World of Warcraft.  

We’re in the process of selecting a new direction for the project and re-envisioning what we want the game to be,” Morhaime said. “While we can’t talk about the details yet, it is unlikely to be a subscription-based MMORPG.

Morhaime went on to say that Titan will still have the same commitment to quality that has always been at the core of Blizzard values.  He went on to say, “we’ve gone through this type of iterative process several times in the past as we create genre-defining games.

Mike Morhaime also wanted to clarify that Titan still has no official or projected release date.  

What model do you think Blizzard will go with?

Blizzard could go the buy to play route, purchase the game and have everything at your disposal.  They are already trying out the in-game cash shop in the World of Warcraft’s PTR, and perhaps we’ll start seeing Warcraft slowly changing their subscription model.  When I think of Warcraft going F2P, I tend to envision everything being free but with limitations.  If you want everything, you can pay the optional monthly subscription.  

Knowing that Titan is looking into a subscription-less model, does this change your opinions on it?  Will you be more likely to pick up the new title when it finally releases?  Does the lack of subscription turn you off from the game?  

I am now more likely to pick up Titan – once it releases – knowing that it does not have a subscription.  There’s nothing worse than going out and purchasing a game that you end up not enjoying enough to pay a monthly fee.  

 

  • Andrew June

    F2P, B2P or Sub2P mean nothing to me. Need to see the game.

    • Brian Evans

      agree here. If the game is good I’ll play, whether it has a sub or not.

  • Inkogni Alex

    im calling BS on “we looking at F2P model” they will charge you $ to install the game be it sub or for the box ( maybe both )

    • Dularr

      Well. It was Gamebreaker that mentioned F2P.

      Mike Morhaime, quote was “Unlikely to be a subscription-based MMORPG.”

      • Targeter

        Which Gamebreaker saw and ran with like loons. Dunno where they said F2P at all, but hey, it’s GBTV. Not like they’re interested in being logical, only generating traffic.

        This nonsensical article brought to you by Netflix!

        • BJWyler

          If the game is “unlikely to be a subscription-based MMORPG”, then logic would dictate that Blizzard is “looking at the F2P” business model as a possibility for the game. It would make bad business sense not to consider it during development, so there’s nothing wrong with how this story is titled, nor with any of the suppositions contained within.

          • Targeter

            But to focus solely on just one model and not mention the others (B2P, freemium, some sort of whacky hybrid) is simply bad writing. They shouldn’t have keyed in on F2P to drive eyes to the article. The title should have been “Titan Not Going to be Sub … What’s Next?” or something of the ilk.

  • Kaelath The Red

    what if….what if Titan is secretly the PC code name for Destiny and they’ve been trolling us this whole time with console only stuff!?

    • Inkogni Alex

      crazy cat, stop making me paranoid

    • Ale

      that would be between awesome and disappointing

  • Miljan Stanojevic

    it will not be F2P!

  • itzover9thousand

    The subscription model really doesn’t mean anything to me until I see actual gameplay. And for a game that isn’t set to release till 2016 anybody with half a brain should agree.

  • PortaPunch

    New sub model Idea. Free to play and install up to level 20 and then Sub fee for the rest with a minimal cash shop. Maybe like WoW is right now, but without having to buy the game? F2TP2P?

  • Leystrider

    I would slightly prefer a subscription model, having said that though it will have no effect on me purchasing/playing the game. I will be playing this game at launch with a CE if available. However, I do understand and respect why other players may feel differently on the subject.

    • zardon3001

      You’re dedicated to buying and playing a game you know nothing about? That’s a little strange imo.

      • Dularr

        How so, many people purchase video games based on the reputation of the developer. I purchased Guild Wars 2, because of reputation of Arenanet and enjoyed playing that game for several months.

      • Sally Bowls

        There are movies, plays and games i will preorder unseen based upon their pedigree. It is nice to avoid spoilers as well.

        I am feeling the forum warriors I read are increasingly far removed from what I want in a game so I see decreasing value in waiting for their opinion. And just how much reliable info can you get in time to order a day-1 CE?

  • https://twitter.com/notfrancois/ notfrancois

    “””He went on to say, “we’ve gone through this type of iterative process several times in the past as we create genre-defining games.“””

    Maybe I’m not understanding this English sentence properly but Blizzard didn’t create the MMORPG genre neither the RTS genre nor the card game genre but is better known to have democratized some of them.

    • Steven Opie Wallace

      You are misunderstanding. He didn’t say they created the genres, they are talking about games they have created that defined the genres and where they can go. The games they put out set the bar to a level that almost all developers try to reach with their games.

      Whether they succeeded in being the best or not is entirely up to each person’s opinion however the financial statistics and player-base speak volumes to make this bold statement rather true.

    • Carlos Navarretti

      I don’t think their value comes from democratizing (is that a word?) genres. I think it comes from taking a well liked genre and dropping mega bombs of polish on them.

    • Dularr

      It was clearly a valid statement. He didn’t say they invented video games.

      The Lost Vikings and Rock N’ Roll Racing – 1993
      Warcraft: Orcs & Humans – 1994
      Diablo – 1996
      StarCraft – 1998
      World of Warcraft – 2004

      The last four were clearly instrumental in defining the genres.

  • Leystrider

    I don’t think that Blizzard would bring this up to investors if they were not seriously considering some F2P model, maybe I’m wrong though.

  • Leystrider

    You can define a genre by being the first, but you can also define something by making a huge impact on it i.e. Star Wars and The Godfather, neither were the first films in their genre, gangster/mobster and sci-fi.

  • zardon3001

    It’s very doubtful it will go for a F2P model, B2P is much more likely.

    • Brandon

      I have a feeling they could be very successful as a B2P seeing is how they are with only keeping non mandatory items on the store. Idk we will have to see what the game is like first

    • Reasor

      F2P offers less barrier to entry and more curious visitors who have a chance to get hooked. I’d be more surprised if they chose the B2P model, personally.

  • Carlos Navarretti

    Whatever model they come up with makes absolutely no difference to me so long as it’s not pay to win (which free to play is not). All that matters is how good the game is and whether or not the model will be overpriced (be that in upfront cash value or overtime transactions in order to have a complete playing experience).

  • Rick aka Diskord

    honestly, the way he points out that it will not only not be sub based, but specifically says “subscription-based mmorpg” makes me wonder if it will be a persistent world mmorpg as we know them. maybe more of a “shared world” experience like destiny, but not necessarily massive or persistent at all…

  • Emin

    Gonna get it and try it no matter what they decide to go with but to be honest I’ll probably pay for a couple months subscription if there’s an option for it just so I can try everything before I make my mind up about it fully.

    Always nice to have different options though if you can’t commit full time to say a raid schedule like with Warcraft.

    It would allow them more flexibility in what they offer to which type of consumer without the other feeling like one type gets more love then the other i.e age old argument between casual and hardcores…

  • http://www.jimzor.co.za/ James Anderton

    Sorry, am I missing something? Where on earth does he say that they are going Free-to-play, as implied by the title of this article? I must be blind or something. Assumptions are the mother of all…

    • http://www.jimzor.co.za/ James Anderton

      BTW, I’m personally betting it will be the same model as Guild Wars 2. Buy the box with in-game store.

    • Matthew Burns

      “We’re in the process of selecting a new direction for the project and re-envisioning what we want the game to be,” Morhaime said. “While we can’t talk about the details yet, it is unlikely to be a subscription-based MMORPG.“

      While he doesn’t specifically say it’s free to play, the last sentence implies that it will be free-to-play.

      • Dularr

        You are reading too much into that. The game could clearly be B2P with a cash shop.

        • BJWyler

          While the last sentence indeed does not really imply anything. The fact that they are reconsidering what business model to use would in fact mean that they would at least consider and discuss a pure F2P business model – that’s just logic and common sense, not to mention a good business practice. Of course that still doesn’t mean that the F2P model will be the one they go with, but they most certainly are looking at it as an option.

  • scottsummer

    Hey i will take Free to play with Pay with Win cashshop than Shamless cashshop on top of monthly subscription.

  • jellomoose

    Unrelated to the article content… but what is that concept art from in the post??

    • Ashley Lund

      I will ask.

      • Ashley Lund

        Apparently this is one of the images that pop up when you search for Blizzard Titan. It’s been used on several other Titan based articles.

        • Jellomoose

          It gets my hopes up about Titan being a Sci Fi MMO afterall ;) Thanks…

  • jugyfant

    “Just when i thought i was out….THEY PULL ME BACK IN”

    • Ale

      hahah, love the imitation by Little Steven in The Sopranos :P

      • Dularr

        Yep, Silvio was doing another quote from the Godfather movies.
        That time Godfather Part III.

        • Ale

          yep i know, that’s why i said he “imitates”, Al Pacino in this case (english is not my native language sorry :P)

          • Dularr

            I was agreeing with you. It was funny seeing all the youtube videos showing the Godfather scene and then Silvio’s impression.

  • Jado Cast

    I hope its a B2P similar to GW2. That would make me happy. As long as there is no P2W.

    • Dularr

      I’m guessing that is the most likely financial model. The big questions is will Blizzard support converting real money to in game currency? Will they include leveling boosts? If it is gear based progression, will Blizzard provide a in game and cash option for extra rolls on loot?

      • Jado Cast

        Yep, all valid questions that will determine how gamers will react to the game.

  • Jonnara

    Whats the bet that Titan will copy ideas out of Star Citizen, if they go Sci Fi.

  • xstaindx

    “Blizzard’s Upcoming MMO, Titan, will have a free to play model!” Do not report this as a statement of fact; this is nothing more then misleading and inaccurate. Poor journalism as you no factual claim to back this.

    What is known is that it’s likely to not be a subscription model; but you have no basis to say otherwise.

  • Reasor

    I’ll be more likely to try it for a day if it’s free, but I’ll go in with expectations lowered. There is a palpable difference in look and feel between a game designed for a subscription and a game designed for F2P.

    • BJWyler

      Really? The only palpable differences I have noticed between games designed with F2P and Sub based are from the developers who made the game and the RL time period in which the game was produced and released. I have seen and played subscription MMOs that look just as bad as a poorly done F2P game, and have seen and played F2P games that look and feel just as good as a sub based triple A title. The gaming community really needs to get over itself with this F2P/Sub based bias because it no longer has a basis in fact.

      • Dularr

        Could you give me that example of a MMORPG that launched F2P? Please, no imports that have been out in another market. No B2P or Sub based MMOs that went F2P.

        I’m looking for an example of a new development F2P MMORPG. Serious question.

  • gonzo

    It’s always easier to check out a game if it’s free, but when i am playing, i’d like it to be subscription. I think Blizzard has big enough a community and good enough a reputaion that people would buy it and pay the sub if only to check it out. Because you most likely won’t be dissapointed.

    • kalran

      While I love Starcraft I have always found WoW to be boring. The system just never blew me away. So I would need Titan to be without a sub for me to even think of trying it.

  • Dularr

    I think there is a big risk with the statement. I think there is a segment of the player base that will now unsub, thinking they will wait for the new MMO because it will not have a subscriptions. I suspect there will be more than a few that will take a break from MMOs or “tastes” the other MMOS faire.

    Personally, I will continue to sub to WoW, but my current plan for other MMOs is to:
    - Level to 30 in FFXIV
    - Run some 40 man raids and Warplots in Wildstar
    - Complete a single player run through ESO
    - Wait to see if EQ Next will grab me for a try

  • Deadnstien

    My guess for Titan will be a buy to play the same as GW2, but with a more aggressive in game store.

    • Dularr

      What do you mean by aggressive? To me selling keys, dye packs, server transfers, appearance modifiers is a fairly aggressive in game store. Allow you to buy special currency with in game gold is a fairly aggressive in game store.

      • INKS

        Well GW2′s gem store had a slow start. It’s rolling well now, but I’d imagine that blizzard won’t have a slow roll out when it comes to cosmetics and such to buy at launch.

        • Dularr

          What experience with Blizzard has given you that. Unless they go with the RMAH from D3 (which I consider a disaster.)

          I haven’t seen anything to indicate an aggressive in game store.

          • Deadnstien

            The thing that makes me suspect Titan will have a more aggressive store are Blizzards prices for current out of game services and items for WoW. They are consistently high priced and have never had any price reductions beyond the occasional sale. Without a sub to bring in a constant revenue stream I can’t see Blizz holding back on in game store items. I don’t see them going PTW but they won’t shy from charging for just about everything else and pricing a lot of it at a premium.

      • Deadnstien

        GW2 has the least aggressive store in any non-sub game I have ever played. If it were at all aggressive you would be paying for races and classes or for access to dungeons and PvP or to unlock weapon types. Keys, convenience items like xp boosts and a few cosmetic items is no where near aggressive.

  • Robert Brown

    Blizzard is a copy cat company, not a company that innovates. They will wait for EQ Next to release, as well as the other upcoming titles like Wildstar and Teso. They will then take all the ideas that work and use them or change them to make them appeal to the casual masses of Blizzard fans. Just like they did with World of Warcraft. Titan will be a copycat game.

    • Dularr

      Nope, you are so wrong. Blizzard is a very slow moving, deliberate, iterative company.

      To be a copy cat, you need a fast moving company that is willing to use off the shelf development tools to quickly copy another game. As demonstrated with the many WoW clones out there.

      Fast moving is not a term I would use to describe Blizzard.

      • INKS

        Its no secret they take features from other games that work really well and add them to their game. Currently WOW. While not a true copy cat perhaps you can bet that if any of those game mentioned have successful components then we’ll see some form of them in Titan. It’s not bad, and it’s smart.

        • Dularr

          For sure Blizzard is iterative. The term I objected to was “copy cat” and the dismissive tone.

      • Vans

        technically WoW is an EQ clone.

  • ryan phillips

    F2P makes me kind of nervous about it having
    the same quality as WoW.
    i see buy to play with a store being probable
    with a slim chance of download to play.

  • Krzysztof Kotarba

    B2P is better than F2P… putting money up front makes it less attractive for bunch of immature assholes and put more quality into process because dev must make game that gamers want to buy not just try and leave after 15 min.

  • Sapien

    Dont like F2P.

  • kalran

    Ok I dislike the whole micro store being the only funding for a game. I don’t mind paying anywhere from $60-$100 for a game. What I don’t like is being forced to pay monthly. I think I got a great deal of content from Guild Wars and I was happy to pay for each new box that came out. I bought every collectors edition that came out. I would gladly buy expansions even if they were price high to make up server costs but I’m tired of the pay to win model of most MMO’s these days.

  • Anforta

    What really concerns me with ‘Free-to-Play’ games is that it often ends up costing you MORE when you add-up all the in-game extras you have to pay hard cash to obtain!
    While buying in-game tokens or suchlike is understandable due to the international nature of the player-base (buy the tokens in you own local currency), it also amplifies the effect experienced (and encouraged) in Casinos, of buying ‘chips’ to play with rather than Cash, because when it comes to parting with x number of Tokens/Chips, it now doesn’t seem like ‘real’ cash, so you spend more than you may at first realise.
    ‘Buy-to-Play’ (like Guild Wars 2) is my favourite model, but I have to admit I am not sure how they will manage to keep the revenue stream coming-in once the player-base stabilises.

    • Kevyne-Shandris

      Subscriptions are a steady income (especially long-term subs), where F2P buy-as-you-go model is very spotty. It’s also annoying to be hit with a paywall in all the parts of a game that truly matter (e.g., storage; extra characters; methods of transportation).

      Cosmetics players won’t need, but you know if they’re going to add a pay scheme they would want to tie it into the game play itself. It’s like legislation, once on the books it’s almost impossible to remove it. Once F2P is introduced, the devs will be pressured to explore new revenue streams.

      The test is to see what the community will accept or revolt against (and the revolts aren’t fun, ask CCP when it’s internal memo on money making schemes was leaked — the players staged an ingame Jita riot with a sharp drop of subs, forcing layoffs).

      Blizzard can’t live in Lalaland and ignore the players and their limits of being milked. WoW et al is no longer the only game in town. It’s now a business relationship, not “my way or the highway”.

      • Michael Morris

        If it’s a game I’m going to invest time in, I’d prefer subscription to ‘pay as you go’.

  • Snorana

    They could make a subscription per month and make the first week/days of each month free so there is till subscription, if you want to try it for free you can but if you really want to play the game you ll need the subscription.
    It could be a good way to go.

  • DoctorOverlord

    I have to agree with the article, I’m more likely to pick up the game if it is B2P.

    It’s actually encouraging to hear them taking a big step back if this was a change in their business model. The payment model has to be fundamentally designed into the game, not something that is just slapped on as an afterthought.

  • Kevyne-Shandris

    F2P/P2W schemes feel just like that schemes. Can’t seem to shake that feeling when the content of F2P/P2W is so limited (as in game development nothing is fixed or added until there’s enough funds to pay for it).

    Can get more money overall through F2P/P2W, but the monthly return won’t be as stable as the subscription model. Which means what do you do when there’s a dry spell in funding for 90 days (where profits dip to barebones amounts…say during a tragic event, like another natural disaster?).

    If we’re to invest in another 10+ years in a franchise, I personally would prefer investing time and dime in a IP that can survive changing markets (like with consoles dominating the games sold/played or whatever new tech that can emerge in 5+ years).

    • Michael Morris

      Blizzard can weather dry spells just fine.