Another video game convention has decided to take a hard stance when it comes to scantly clad females advertising games, hardware and other gamer oriented goods. Yesterday, Eurogamer’s Managing Director Rupert Loman made a post on the site’s official forums stating that for future Eurogamer Expos they will be “issuing formal guidelines: Booth babes are Not OK.”
According to Loman’s post the Expo has always had an informal guideline about booth babes, in that they don’t think they’re appropriate. And, as a result they generally try to discourage exhibitors from bringing any to the show.
However, having an informal guideline is not the same as having an actual rule on the subject and some companies did elect to bring booth babes along. Most notable among what was apparently very few companies is Virgin Gaming — the same company that teamed with Maxim magazine to find the Maxim Gamer Girl. Virgin brought four or five booth babes dressed in spandex half-shirts and hot pants which sported the company logo.
To deal with the matter, the expo asked that the girls, along with those from another company be moved to the 18+ zone and put on leggings.
When asked by members on the forum about girls who were dressed as the Hitman Saints and cosplayers, Loman replied that:
Cosplayers and staff in character are absolutely fine — i.e. Hitman Saints, Lara Croft and so on.
It’s the hotpants/cleavage type promo girls that we’re talking about here.
This last bit is good news as far as I’m concerned. I’m a firm believer that true cosplay done by talented fans can only add to these events. And I’m more than happy to see models who likely wouldn’t attend if they weren’t being payed to be replaced by members of the community as spokespeople.