Trion Worlds continues its aggressive expansion plans for RIFT, today announcing that it has agreed with game operator Asiasoft to exclusively distribute its MMORPG in six southeastern Asian territories: Indonesia, the Philippines, Singapore, Malaysia, Vietnam, and Thailand. The announcement comes in the wake of the news of RIFT going to China and Korea, and with last year’s launch in Russia, further advances Trion’s goal to bring the game to a worldwide audience.
Asiasoft will also be responsible for marketing and PR efforts throughout the six territories. Asiasoft is involved in the game portal business via its Playpark website, and intends to use its @Cash virtual currency to facilitate payment for RIFT players. Commenting on the deal, Trion Founder and CEO Lars Buttler said, “Asiasoft, with its deep reach into Southeast Asian countries, is an ideal partner to realize our goal of bringing original connected experiences like RIFT to gamers everywhere.”
