The Future of Final Fantasy Free to Play

Written by: Michael Byrne (Twitter @magickmann1 - Google+) | February 25, 2013 9:03 am

The Future of Final Fantasy Free to Play

23 Comments

Will Gamers Ever See a Final Fantasy Free to Play Title?

As Square Enix‘s MMORPG Final Fantasy XIV: A Realm Reborn (FFXIV) moves ever closer to relaunch, I’ve seen certain comments come up time and time again whenever and wherever the title is discussed. The comment usually reads something like this, “I’ll maybe try the game when it goes free to play, which it inevitably will.” I’ve edited out the language that usually accompanies this comment, but how likely is it to happen? Will gamers ever see FFXIV or ANY Final Fantasy free to play title? Yes, I know FFXIV did have a stint as a Final Fantasy free to play title, but I don’t count that since it was not intended to stay that way.

I thought I’d break it down from a few different views and give my opinion on it and dissect if gamers would ever see such a title whether it was FFXIV or any future MMORPG from the franchise. Again it is only my personal opinion we’re talking about here which doesn’t mean a whole lot in the grand scheme, but I’d certainly like to hear your opinions in the comments too!

Business Viewpoint

Strictly looking at MMORPGs as a business, it makes perfect sense for Square Enix to at some point attempt a Final Fantasy free to play game. F2P gets your title in front of a larger number of eyeballs and that’s always a good thing for business. While the merits of a free to play model are certainly up for debate among both developers and gamers, in the larger scope, F2P is fantastic advertising if nothing else. Giving players access to your title for free and then charging for X, Y, and Z gives you a larger potential customer pool than a box release or subscription ever could, World of Warcraft not withstanding.

Final Fantasy Free to Play Business Verdict: Probable

Square Enix’s Viewpoint

I mark a difference between “business” and “Square Enix” viewpoints because, well quite frankly, Square Enix does things sometimes that actually surprise me from a business standpoint. So how does Square Enix look at Final Fantasy free to play? While I have no inside knowledge from Square Enix personally, I get the feeling that they feel the Final Fantasy franchise may be “above” the F2P model. Square Enix probably feels this way about a number of its IPs, but I think Final Fantasy stands in its own category for them. Certain IPs are just flat out iconic and I get the sense that Square Enix feels a Final Fantasy free to play title almost “demeans” the franchise. Ironically enough, they don’t feel the same way about Kingdom Hearts which was recently revealed to be getting its own free to play browser card game spin off. I don’t feel that Square Enix would allow the Final Fantasy tag to be used for F2P off shoots like this.

There’s also another factor here though. Final Fantasy XI is still subscription based and is getting another expansion soon. FFXIV will be relaunching and will still have a subscription. Given its age, FFXI is likely to close before it ever goes free to play so that leaves FFXIV. Could A Realm Reborn ever go free to play? I don’t think so. Look at these two possible outcomes for the MMORPG’s relaunch:

FFXIV relaunches and does well. By well I mean it captures enough of the Final Fantasy fan base to at least turn a profit of some type. Square Enix will ride the subscription train feeling they made the right decision to include the subscription.
(OMG I hope this doesn’t happen…) FFXIV relaunches and falls flat on its face just like version 1.0 did. In this case, Square Enix will certainly NOT be investing money to take a game it has already spent time and money revamping to try and revamp the game again as a free to play title. A second failure means FFXIV is gone and Square Enix will move forward as fast as they can to let the game remain in the past. Given two consecutive failures I don’t even know if Final Fantasy would receive the MMO treatment again in ANY fashion.

Final Fantasy Free to Play Square Enix Verdict: Unlikely

Gamer Viewpoint

Again we are going to make a distinction between “gamers” and “Final Fantasy fans.” In general, gamers would look favorably upon a Final Fantasy free to play release. Most gamers would know right away whether they would play it or not, but at least the opportunity to try it if desired would be appreciated. Here’s the problem though. In my personal opinion, Square Enix isn’t marketing FFXIV (or any Final Fantasy MMO for that matter) to the gamers at large. They market to the core Final Fantasy fans. This can already be seen in FFXIV‘s advertising and promotional material from the upcoming relaunch AND the initial FFXIV release. While the gaming population at large would probably love a Final Fantasy free to play game of some type, Square Enix isn’t out to oblige you and gamers aren’t waiting for them to do so.

Final Fantasy Free to Play Gamer Verdict: While desirable, Unlikely

Final Fantasy MMO Fan Viewpoint

This might surprise you if you aren’t a Final Fantasy MMO player but the majority of Final Fantasy MMO gamers do not want a free to play option in their titles. The FFXI and FFXIV forums have had this discussion numerous times and while there are certainly voices that would LOVE to see a Final Fantasy free to play MMO in the conversation, the overwhelming majority of FFXI players (past and present) are still perfectly happy to pay their subscription. FFXIV fans will also be happy to pay their subscription to not only have full access but to also keep F2P players out (yes…that stigma still exists) provided the game is enjoyable and playable.

Final Fantasy Free to Play Final Fantasy MMO Fan Verdict: Not Wanted at Large

“Final” Verdict

In my humble opinion, a Final Fantasy free to play MMORPG just isn’t going to happen as the land lays right now. For Square Enix to even consider a F2P version in the future, FFXIV will need to relaunch with enough success for Square Enix to even decide to try another MMO in the future. At the same time, the MMO payment model paradigm would need to continue its shift to F2P as the “norm.” Quite frankly, we aren’t there yet, and neither is Square Enix. I’ll summarize by saying:

Final Fantasy Free to Play “Final” Verdict: Highly Improbable

What do you think?

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http://www.facebook.com/profile.php?id=1260066056 Steven Diaz

Doesn’t look like it, at least not for the foreseeable future. They’ve already taken a massive hit to their finances, they need the steady income and FF14 wasn’t designed around it so there’s no chance of that happening as it would require even more time invested and money. FF11 wont ever be F2P as the majority of its players are either gone or already there. FF11 is outdated and shifting the model probably wont do anything to bring up subs. As for the future, I don’t even think Squenix is going to be doing for a VEEERY long time. They’ve already suffered a massive financial hit, so they’re going to be playing it safe for a long time.
http://twitter.com/Hagg3r Michael

I think FF14 will go F2P pretty quickly. They spent too much money on the game at this point and when it fails again they will be forced to switch.

I don’t see FF11 going F2P anytime soon though. I mean the game servers can probably be hosted on IPads at this point.
JJversion1

I have to agree with all of points that you’ve brought up in your article, I just do not see SE making FFXIV F2P anytime soon, if at all. They need to recoup their losses on the game and the business model needs to continue it’s movement towards F2P before they even consider it. However if WoW ever goes F2P, I have no doubt whatsoever that they would consider it. But so long as it remains a sub, Square will look at WoW as the model to follow. That would be the biggest game changer for Square, if Blizz made WoW F2P.
http://www.facebook.com/jonathan.hornsby.7 Jonathan Hornsby

A solid article, and it is nice to finally see one that acknowledges that what what Final Fantasy fans want, and what gamers in general want, and very different things. That said I think ultimately FFIV going free-to-play depends on one thing above all; Square deciding if it wants to appeal to a wider audience, or continue to pander to a vocal minority. It all depends on how much money they need to recoup from this little project, and if those Final Fantasy fans continue fail to meet Square’s expectations I think that decision will be coming sooner rather than later.

And before someone says the fans haven’t failed to meet those expectations; I’m pretty sure that Square expected the fans to make FFIV a success the first time around.
http://twitter.com/dularr Dularr

Depends on their financial plan. If they go for RIFT numbers, keep it small, keep the subs and keep the happy players.
http://twitter.com/j0nnara Jonnara

Never going to happen, FFXI is still buy than sub to play and its bloody 9-10 years old now.
http://profile.yahoo.com/6E4UIO7FMTEWZ3KROUCCVUEV6I Ryan Hansell

swtor is above free to play and its going to be the LAST SUB GAME EVER. see my point.
- http://twitter.com/j0nnara Jonnara
  
  SWTOR was bioware’s only MMO, SE has had FFXI going for around 10 years and its still charging a sub fee…. see my point?
  - 0_Fyrebrand_0
    
    FFXI and FFXIV are not the same game. They have different circumstances, different expectations from players, different shoes to fill, and exist in different markets.
- http://www.facebook.com/people/Brian-Evans/634654067 Brian Evans
  
  swtor for all intents and purposes failed, forcing it to go F2P just to get people in. Had the product been solid enough to be able to keep subs it would not have needed to change the business model to a F2P system. And even now their F2P system is quite poor, they want to get people in and then get them to sub by severely limiting what free players can get. I don’t think the sub based system is necessarily dead at this point, it all depends on the game. FFXIV can succeed with a sub model if the product is of high quality which I’m hoping it will be.
scottsummer

Yoshida already said they won’t go F2P because the game is not structure to be F2P and most importantly the dev is not capable of releasing items in the micro-transaction market to keep up to the players demand.
But oh well , majority of the players always want F2P because they can play for couple weeks then say it sucks and move away to other game. Oh and if it doesn’t go F2P it is doom apparently, like FFXI right?
- 0_Fyrebrand_0
  
  “Yoshida already said they won’t go F2P”
  
  He is a man. Men are capable of changing their minds, contrary to what they said at some point in history.
  
  “the game is not structure to be F2P”
  
  Games can be restructured. When real money is on the table, and a company needs to get more people paying them for things in a faster manner, I think you’ll see that miracles are possible.
  
  “majority of the players always want F2P because they can play for couple weeks then say it sucks and move away to other game”
  
  If the game ends up not being enjoyable for some people after a couple weeks, isn’t it a good thing that they can find that out without having to pay $60 at retail, plus $15 for the month?
  If that is how F2P games work, I wonder how it is that there are so many F2P MMOs out there, right now, still running with nobody paying for anything…
GamerEnvy

Mounted … oh wait this isn’t MMOBomb. All jokes aside .. like the person below said … solid written article Mike. What really matters here is that everything Yoshida has had to say, especically the latest interview he had, has been exactly what the fans have been wanting to hear out of the company.

I never understood why people have to project doom and gloom over a game that doesn’t interest them and then force their opinions on someone else like they matter. If it’s not your cup of tea, MOVE ON and stop trolling.

At the very least, the CORE base of SE’s players will be satisfied … and that’s whats going to matter.
- http://www.facebook.com/people/Michael-Byrne/100001642673542 Michael Byrne
  
  HAHAHA! Totally agree
- http://www.facebook.com/james.walters.9028 James Walters
  
  I also agree, Its sad that people do crap like bashing on a game for jollies but nothing can really be done about it..
http://www.facebook.com/james.walters.9028 James Walters

(Going to apologize to everyone for the rant now but I need to get this off my chest)

So hear we go again with this.. Honestly, this game will not be going F2P. SE put to much time and money into rebuilding the entire game from the ground up to put it into a FP2 Model and there definitely not doing it to appease the F2P cheap skates. I will gladly sub up for this game because I would rather pay and have access to EVERYTHING the game offers (Weapons, Gear, etc..), while @ the same time supporting said developer by doing so, then to play the game for free and deal with dreaded cash shops, never ending spaming etc.. Go into PvE with everyone on a level playing field or go into a PvP match knowing that I got my butt kicked by someone because of there time and not there wallet. (Its true that some ppl do win with there time in F2P games, BUT its ALSO true that.. well.. its F2P game and there’s NO way to prove that you didn’t Pay to Win)

The problem with some(not all) free to play games is they tend to have no staying power with people. You’ll play the game, get your jollies out of it, then move onto the next F2P game, get your kicks out of that, then move onto the next F2P game and so on. While in doing so, your not supporting any of the said F2P developers. While P2P, of course your gonna stay because you just payed for a service, no brain’er.

It blows me away at how cheap people are.. People will go drop $60 on a PC/Console game but won’t pay $10-15 a month for P2P game? (15+15+15+15 = 60) That’s 4 months to 1/2 a year of game time you just dropped in one moment..

If anyone can bring this game back its Yoshida. SE needs more people like him to bring the company back to the days of Square Soft where not just the FF series was great. Core SE/FF fans will sub for this game and hoping that some of the XI community will too, the beta is currently going on but the NDA prevents anyone from talking about it.. So no info will be heard from the beta for quite some time until Phase 4 (Open Beta). I will remain hopeful until then & if anyone is truly waiting for this game to go F2P, do yourself a favor and just remove this game from your mind because the game and community will be better off without you.
- 0_Fyrebrand_0
  
  I’m sorry you have such a low opinion of F2P games and the people who play them. You’re entitled to your opinion, of course. However, it’s one thing for an individual to cling desperately to antiquated notions of “you get what you pay for” and quite another for an MMORPG publisher to stubbornly hold up that maxim as an excuse to ignore how the wind is blowing and potentially harm their game’s potential exposure and success.
  
  - “SE put to much time and money into rebuilding the entire game from the ground up to put it into a FP2 Model and there definitely not doing it to appease the F2P cheap skates”
  
  The “Sunk Cost Fallacy,” I think they call this. Basically, “We’ve come too far down this road to turn back now” or “to adapt would be to admit defeat.” If a subscription fee works for their game, then good for them — but being pig-headed about change, and ignoring what has happened to so many other sub-based MMOs, is not going to do FFXIV any favours.
  If the time comes when adopting some shade of F2P is truly the best course of action, I would hope someone at SquareEnix wouldn’t be blinded by their own prejudices and see it for what it is.
  
  - “I will gladly sub up for this game because I would rather pay and have access to EVERYTHING the game offers (Weapons, Gear, etc..), while @ the same time supporting said developer by doing so, then to play the game for free and deal with dreaded cash shops, never ending spaming etc.”
  
  The people who actually make the F2P business model viable — and there ARE such people, otherwise there wouldn’t BE ANY F2P games out there now — do pay to have access to everything the game offers. And on top of that, they have the OPTION open to them, to pay for what kinds of perks, conveniences, and aesthetic touches they actually would use, at their own discretion.
  Cash Shops are not necessarily a thing to “dread” — granted, there are some bad ones out there, and there are some games that are “Pay to Win.” But, there’s no need to judge an entire sub-industry based on the worst examples. Guild Wars 2 is probably the best MMO out right now — you pay for the base game, and then never again if you want. No content is cut off from you, you can’t buy gear, and in no way can you “pay to win.” Everything in the Cash Shop is an optional convenience, an unnecessary for enjoying the game. And yet, the company is doing very well, and people are BUYING THINGS anyway, because they enjoy the game and want to support it. Just like in the physical goods market: you make something people want, and they’ll buy it. In the traditional sub-based model, players pay for EVERYTHING — whether they want it or not. You have no options. You basically ARE taking part in a “Cash Shop” — the difference is, you are paying a steady $15/month, whether you get anything out of it or not.
  Spam also exists in subscription-based games, you know. Heck, it exists EVERYWHERE. You’ve probably got spam in your e-mail inbox right now. Should that drive you to abandon the “Free to Mail” model for e-mail? I subscribed to WoW for years, and saw more than my fair share of goldfarming spam.
  
  - While P2P, of course your gonna stay because you just payed for a service, no brain’er.
  
  Wow, and you see that as a positive, huh? Somebody’s got you brainwashed, buddy.
  
  - “It blows me away at how cheap people are.. People will go drop $60 on a PC/Console game but won’t pay $10-15 a month for P2P game? (15+15+15+15 = 60)”
  
  Yes. Because, for most $60 games, I have something that I can PLAY. With a traditional MMORPG, I pay $60 and get NOTHING unless I also subscribe for $15/month. Across four months, did I receive an entire additional game’s worth of content?
  - http://www.facebook.com/james.walters.9028 James Walters
    
    Don’t get me wrong now.. Guild wars 2 is the perfect example of F2P done right (even the Original Guild Wars had it right and that wasn’t even an MMO).
    
    So.. Going to buy the Box at possibly full price, while in doing so you just supported the Developer allowing them focus a more on pushing content then focusing on the business model & You get to play the game without a sub pretty much forever. Hell even the Cash shop in Guild Wars 2 is done right which is impressive in itself. If you haven’t noticed, I’m all for supporting Developers & if more would adopt this type of model then I would gladly support it
    
    It’s also an example of a game that’s not rushed (“We will release the game, When its ready” – Arena Net). However, XIV was rushed and we all know what happened then.. Anyone bought the box got to play for free for a full year + 4 months I believe.. And even if the did completely throw 1.0 into a FP2 Model, NO ONE would have played it in state that the game was in.
    
    And yes I do agree that SE WILL release games that are F2P. However, No they will not release anything within the FF Series however sad it it may seem to the rest of us..
    
    Oh and btw, not saying you have to buy the game at all.. P2P games tend have these little things called Trial Versions you can download to your PC and try the game without spending a penny.. With that said, If you like the game *Boom* there you go, sub up and get too it. If not, then its obviously not for you allow you to move on. However, For now all anyone can really do is wait. If anyone really wants to know how the game is, then wait until phase 4 (Open Beta) when the NDA drops & and we all form better opinions of the game then.
0_Fyrebrand_0

If SquareEnix has any sense at all, they have already considered various contingency plans for if/when FFXIV’s potential profits in a F2P market will outweigh that of a subscription-based model. Any company releasing an MMORPG today should prepare for this.

However, I guess this isn’t a matter of “should they” but rather “will they,” and in that regard I have almost no confidence in the company at all. SquareEnix’s pride, pretention, and self-absorbed naivety are legendary — both in the Final Fantasy fan community and with gamers at large. They might very well see the game crash and burn as a sub-only product, without ever giving a thought to allowing it to achieve success through non-traditional means.

What puzzles me is just how few companies ever consider in-between steps. Guild Wars 2 is a one-time purchase, and then has no sub fee afterward, and it seems to be working great for them — but how many MMORPGs do that? Or, they could try having the game itself be free, with an included month of play time, and then require a subscription from there on. And has any game ever considered having a subscription somewhere BETWEEN $0 and $15? Why are there no games that ask for, like, $5/month? I’m probably not going to EVER subscribe to any game that asks for $15/month anymore, and subscriptions are undeniably acting as a huge barrier to entry for a lot of games. But, will SquareEnix ever consider those alternate possibilities? Probably not. They would probably see it as an “insult” that their fans aren’t paying top dollar just for the “privilege” of trying the game.

Full-priced, subscription-based MMORPGs are going to disappear, and in the mean time there will be fewer and fewer examples of anyone thriving on that model. It asks too much for too little. Sure, World of Warcraft may still be going strong — but it’s the exception, not the rule. It is probably the only game, ever, that will achieve 10 million subscribers. Final Fantasy XI was SquareEnix’s most profitable game ever, and it capped at 2 million. Those games were released in a different market than the one which exists today, and their continued success is mainly built on long-term, earned customer loyalty.

What does Final Fantasy XIV have going for it, at this point? WoW players can hardly be expected to give up their game for this. People who have played GW2, TERA Online, or RaiderZ have probably enjoyed a better combat engine than FFXIV will have. FFXI fans aren’t exactly guaranteed to just hop on board from the get go — and of those who do, they won’t subscribe to BOTH FFXI and FFXIV. The game’s turbulent history is infamous throughout the gamer community, and so far I doubt the game has done much to impress or intrigue most people. The sheer fact that so many EXPECT it to go F2P soon after launch is going to harm its sales. And, frankly — speaking as someone who genuinely is interested in the game and would like to see it succeed — I have yet to see any video or substantial information anywhere, which would convince me that this is really a fantastic game worth my time and money. There is no way I’m going to pay $60 at retail, PLUS $15/month, just to TRY the game and see if I’ll like it.
http://www.facebook.com/profile.php?id=18605945 Omar Al-Awadi

i dont get whats so bad about 13 dollars a month…a movie ticket costs that much in most places and 80% of the time the movie sucks and lasts 1.5 hours…you are getting 720 hours of play…sure you wont be online for all of it…but as long as you are online for more than 1.5 hours that month…i would say you got a good deal…funny how people are ok with buying alcohol/drugs/cigarettes…things which last a very short time and damage you and hit your wallet hard…but this! ohhh noooo! a month of good time! no way!

anyone who says they can’t afford it…shouldn’t be playing videogames frankly…go improve your life, go study..get a better job…and stop being a burden…you KNOW those same people who can’t afford it are usually useless IRL and bring their uselessness with them ingame… Why would you want them? if they are not smart enough to improve their own life..you want them to raid with you? or pvp with you? you seriously think they can move when they see a red circle below their feet? :S unless you are one of them..ofc you would be offended…sadly what I write is true…anyone who isn’t smart enough to make an extra 13 dollars to pay for a videogame…is not going to be fun to play with…keep these guys out of content finder please. I want players who are intelligent IRL and have their lives together…and so having alot of people like that online brings more competition and playability…FF11 was awesome because you can bring a pug at a dynamis and not have to worry…since to get to max level u had to go through alot and actually KNOW how to play your job.

finally, F2P gamers are not serious about staying…they want the game to be F2P so they can play whenever they want and then leave for another game until they are bored and return…I wouldn’t want people like that at endgame as I am sure many other people and LSes (guilds) wouldn’t too. P2P makes sure people are serious about staying and growing.

if you want an MMO to be F2P then MMOs are not for you. go play those free browser games on facebook…I WANT A HIGH QUALITY GAME BUT NOT PAY FOR IT SO DEVELOPERS DON’T MAKE MONEY AND COMPANIES GO BANKRUPT! *slap* GW2 isnt as profitable as many think…and neither are SWTOR/Secret World/TERA who all went F2P….GW2 is a beautiful game and an exception in the MMO world similar to how WoW is..but in the end…if you want anything useful..you need gold and not so much ingame currency…so it ends up being pay to enjoy…
http://www.facebook.com/people/Xoa-Wolf/100001759961756 Xoa Wolf

Just gona put my 2 cents. I will admit right now, I’m not a FF fan. This doesn’t mean I don’t like the franchise though, I just had a very hard time keeping track of the story. Anywho being a gamer who is relatively invested in the MMO space I really want FFIV to take off, and I really want to try it (for free to play personally).

It Affects us ALL:

The problem I see here though is that if FFIV fails again for the second time while attempting a MMO, this could hurt the MMO industry as a whole, and that’s a very scary idea.

Lets just say FFIV dies/fails, now imagine a MMO being pitched, it could be a rock solid awesome game, but then the big wigs look at what happened to FFIV and are thinking “those guys failed… TWICE, and they are some pretty heavy hitters in gaming”. Now those guys look at the game being pitched and they’re like “sorry nope”. Now the gaming community is less likely to see what could have been a amazing game. I’m scared for them ’cause ultimately it affects us all.

Why Free to play is Alluring:

Reason why F2P is such a enticing feature to have in a game, and why it is so inviting is that it presents players with the OPTION to pay for something rather than forcing them to pay monthly to enjoy the game.

If I came across financial hardship and I was playing WoW (world of warcraft) I would be like, “I don’t want to… but I gota cancel my sub… cause food is kinda a big deal”. Now if I was playing Guild Wars 2 I’d be like “Well I COULD buy that item on the gem shop… but I need to eat, so I’ll just play the rest of the game for now.

Where one stops me from enjoying the game alltogether (sub), the other allows me to continue without the little feature I could have purchased (F2P/B2P).
SoulChicken

Great article! I think FFXIV will stay subscription also. Keep up this great FFXIV content!
Brian

Simple as this. Square Enix doesnt give a flying rat’s @$$ about what any of you think. They only care about your money and how much of it they can get to line their pockets or wipe their @$$es with.

Final Fantasy XI named their people that were dedicated to investigating hacking “STFU” for a reason. There’s also a reason why any and all Final Fantasy iPhone apps are 10x more expensive, if not more so, than 90% of the apps that are out there.

That, and if you really think about it….what the holy hell are people doing when they pay a large chunk of money for the base game…pay another large chunk of money five more times for five expansion packs….and ontop of that, you have to pay ANOTHER fifteen bucks a month just to play all the stuff that you already paid good money for?

Not to mention the fact that their security measures and their user agreement is a complete joke in both FFXI and FFXIV too. Amazing that nobody mentioned anything about the fact that the Gamer Managers of Final Fantasy XI almost went to jail when they refused to give out information as to where all their users’ money went when the FFXI website was hacked and people’s credit card info was stolen directly from them. It took a class action lawsuit and threatening the Game Managers with complicity to grand theft for people to actually do anything.

All in all, Square Enix wont go free to play. They cant afford it and they want all of your money that they can get, and they dont give a damn what they have to do to get it.

The Future of Final Fantasy Free to Play

Will Gamers Ever See a Final Fantasy Free to Play Title?

Business Viewpoint

Square Enix’s Viewpoint

Gamer Viewpoint

Final Fantasy MMO Fan Viewpoint

“Final” Verdict

FFXIV Release Date Revealed

FFXIV Live Letter VII And New Screenies!

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