The company recently announced the implementation of Legacy Pricing once version 2.0 of the game goes live. Players with active paid accounts for 90 days between Jan. 6, 2012 and the start of beta testing 2.0 will pay just $9.99 per month for their future subscription, for life.
These “Legacy” subscribers will also receive an exclusive chocobo mount when 2.0 goes live and have their names appear in the credits for 2.0.
Additionally, Square Enix will host a Welcome Back Campaign from May 9 to May 20, allowing players with lapsed subscriptions to log into the game and see all the changes that have been made.
While these are good initiatives, it’s hard to imagine too much future business coming from them. It’ll take a strong showing from version 2.0 to fully revive the game, and until players can see how that turns out, it’ll probably be a slow uphill climb for FFXIV.