Gw2 will feature consistent free content updates and in-game events going forward. Our goal is to make it so you get more from Gw2 for free than you get from a game you pay a subscription for.
This comes in response to the original poster putting forth the question of “how many of you would be willing to purchase small expansion packs each month?” While most people seemed to answer that they would, Johanson put a stop to such nonsense quickly, going on to say:
We do appreciate that you’d like to buy lots of new content, but we’d prefer to give a lot of it to you for free, cause that’s what we think a responsible MMO company does!
In truth, this isn’t a revolutionary stance, since most MMO companies have content updates every few months.
However, most of those games pay for those updates with subscription fees, so being able to provide this level of service without monthly income for ArenaNet or NCSoft — or, rather, only through income from game sales and the Black Lion shop — is commendable.
As to whether it’s “responsible” — well, that’s up to the bean-counters to figure out!