Cowen and Company, a financial services firm, went on record stating that 1.7 million would be the peak number of subscriptions for Star Wars: The Old Republic then continued by saying that by the end of EA‘s fiscal year — March 2013 — the game will have 1.25 million subscribers.
The firm’s Analyst Doug Creutz derives these numbers form the server status tracking site TORStatus.com. In February, BioWare announced that the subscribers equaled to 1.7 million; however, it never made it clear when this stat was taken. It is also unclear how Creutz came up with the number 1.25 million based on a site that deals with server loads not individual subscribers nor even the specific number of players on a given server.
Lack of endgame content was pointed out as being the biggest rationale for why the numbers have slowed. In an article on Gamasutra, Cruetz is quoted as saying, “We believe EA is attempting to address the end-game content issue, including a recent major game update, but momentum appears to have stalled and we believe it is prudent to adopt a more conservative forecast on subscribers at this time.”
We are not marketing analysts here, and Cruetz might be completely right. However, the source of his information might be nothing more than his personal impressions of the game itself.