The two companies have collaborated to bring WoW to Chinese gamers since 2009, and the new deal ensures that those players will keep adventuring in Azeroth for three more years. With around half of WoW‘s 10+ million players being in Asia (as of 2008), the extension secures continued access to the game for a large chunk of its fan base.
Of course, as with all video games in China, certain guidelines need to be adhered to, such as “covering up” skeletons. Wrath of the Lich King‘s launch in China was delayed by two years, due to similar “objectionable content” that needed to be finessed into something more palatable to Chinese tastes.
Hey, good luck with those pandas!
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