And You Will Like It
“Consumers are enjoying and embracing that way of the business.” That’s what EA CFO Blake Jorgensen said, referring to micro transactions at the Morgan Stanley Technology, Media & Telecom Conference this week. There, he made a statement saying that EA will put micro transactions into “all of our games.”
“The next and much bigger piece (of the business) is micro transactions within games. And so to the extent… we’re building into all of our games the ability to pay for things along the way, either to get to a higher level to buy a new character, to buy a truck, a gun, whatever it might be, and consumers are enjoying and embracing that way of the business.”
The other bit of news is that “We’ve outsourced a lot of that stuff, historically. We’re bringing that all in-house now.” It makes sense that they would have their own department to take care of what is likely a giant moneymaker.
This will affect all of their titles, which isn’t all that much of a change. Games like Star Wars: The Old Republic and The Secret World have had micro transactions for a while. Where this gets interesting is when we think about future titles. Are we going to pay sixty bucks for Tomb Raider and then be expected to buy upgrades to our weapons to be able to progress thought the game? Do these changes mean that games will go Free to Play and be funded solely by micro transactions?
Let’s hope that EA can strike a balance between nickel-and-diming players and making games a bit easier to get through. I can imagine myself being upset when getting ganked in PvP by someone with a sword they paid real money for… if that’s the only way to get said sword.
Paying extra for vanity items like hairstyles or skins is irrelevant because it doesn’t affect progression. Where micro transactions get controversial is when players can basically buy a max-level character and load it up with the best possible gear, which is only available at the game store for the low low price of $19.99! Is this really the future of gaming? Back in my day, you had to play the freakin’ game to progress, and we liked it! *grumble grumble…. Get off my lawn!