He stated that even though Origin would have games available for discounts they would not be doing any “deep-discount sales” similar to those available via Steam. DeMartini explained that his personal feeling on deep-discounting was that it cheapens the developer’s intellectual property.
However, according to UK users, there are currently quite a few games available for anywhere between 66% to almost 90% off the general Origin pricing. Among the games listed are Dragon Age: Origins, which is currently selling for £5 rather than £40. Other games listed include Darksiders, and Alice: Madness Returns at 75% and 66% off respectively.
At present, it feels as though EA is testing the waters a bit by limiting the sales to the UK to see if they should change their mind. Or, there may have been a miscommunication between everyone else at EA and Demartini. But, whatever else they may be going for, the quick turnaround on the no “deep-discount” stance seems to have some players feeling pretty disgruntled after biting the bullet and paying full price for a game only to see it discounted less than two weeks later.
Normally, many players would accept this as the nature of sales. But all that changes when a company tells you that there aren’t going to be any in the first place.