“Diablo is back”
They are the chilling words that will be gracing our television sets as the Diablo III hype train makes its way to television.
The time is getting so close now, I can almost smell the fires of hell burning.
Blizzard have always bought themselves great television spots for all of their game releases. I remember the Cataclysm TV spot following a Champions League game in the UK — the biggest football tournament in Europe — being shown, it was so awesome to see the game that I love taking that leap into the mainstream audience that Blizzard are set to captivate.
You can expect to see this new TV spot following all the biggest programs right now, Blizzard have never let us down before. So as you are sitting watching the latest Game Of Thrones and the Diablo III advert comes on, you have my permission to go absolutely barmy.
Today marks the end of the beta and we are finally there, after the years of waiting for that announcement in Paris, after the years of waiting from that announcement and in general just waiting, we are on the home straight.
Beta down, mainstream advertising up.
Diablo III here I come.