EA has long been perceived as the most villainous corporation in the video games industry.
They even won The Consumerist‘s “Worst Company in America” tournament back in March.
In a new interview, BioWare Montreal Developmental Director Dorian Kieken shed some insight as to why BioWare was acquired by EA in the first place:
Valve, Blizzard and Bioware all had a very similar profile over a decade ago: they were all doing very high quality games that people appreciated a lot, but at a huge cost and really not selling that much. Before World of Warcraft, Blizzard as a company really wasn’t doing well. They were very expensive, and their revenue didn’t match how expensive they were. Valve, before the huge success of Steam, really wasn’t doing well financially either.
Kieken goes on to note:
[BioWare's] games are doing well, but we didn’t have a crazy breakthrough success that saved us from not being organised, like Valve and Blizzard did.
Speaking of BioWare’s direct relationship with their parent company, Kieken explains that EA’s main concern is definitely making money:
Ultimately, EA comes to the BioWare boardroom and says. ‘Here is the amount of money you have, and here is the amount of money you need to generate in X years. The way you do it is your problem.’
Kieken takes EA’s “hands off” approach to game development as a sign of their trust in BioWare.
GamesIndustry has the full article posted, and I strongly urge you to check it out.
What do you think of EA? How could they improve their image?
Let us know in the comments below.