Valve’s director of business management, Jason Holtman, countered EA’s argument with actual, you know, data, to back up his claim, saying that:
“If that’s what we thought was happening, or that’s what we saw happening, we wouldn’t do it. Actually, all the data is contrary to that. A promotion is not a policy; a promotion is just a feature to give people more value.
We put Left 4 Dead 2 and Portal 2 on sale. If we thought that was killing our franchise, or hurting the value of games, or hurting the revenue we could generate as a company, we wouldn’t do it. We’ve even gone so far as to give away Portal for free a couple of times. Whole days where it’s not free for a day, it’s just free.
We looked at this amazing data afterwards. The day after the sales were exactly the same, if not more.”
Of course, Origin’s doing its own summer sale, though not quite on the same scale as Steam’s. And any sale by Origin will henceforth be known as “devaluing IPs.”
So what do you think? With this latest smackdown from Valve, is there the tiniest shred of merit to EA’s position? Let us know in the comments below!