Peter Moore Talks F2P and Microtransactions


Written by: (@WadeDMcGinnis) | June 27, 2012 3:00 pm

Peter Moore Talks F2P and Microtransactions
17 Comments

Some of us at GAMEBREAKER have been saying for a while that F2P is the way to go.

Kotaku sat down with COO Peter Moore to talk about E3, EA’s trend in social gaming, but more importantly, F2P and whether $60 games have staying power in the world.

Moore’s thoughts on F2P and microtransactions — which used to be taboo to even mention — will become the model for players. Gamers will get the game for free while if they want to be cooler, better, more defined, then they will pay for that option to do so.

“…it’s free to me to walk into The Gap in my local shopping mall. They don’t charge me to walk in there. I can walk into The Gap, enjoy the music, look at the jeans and what have you, but if I want to buy something I have to pay for it.”

As to whether $60 games have staying power:

“It may well be that there will be games that survive and they are the $60 games, but I believe that the real growth is bringing billions of people into the industry and calling them gamers.”

When a game can balance F2P well it works, but done poorly it can cripple gamers. Personally I am eager to see F2P take a stronger stance in the market, but what about you?

Is this method of paying for games really what gamers want, or is it a passing trend? Leave a comment below and let us know.


  • http://www.facebook.com/elias.rowan Elias Rowan

    Did he really just liken playing MMOs to clothes shopping? …. 

    • Hicks64

      I like to accessorize…. :D

    • Old Ben

      Well, to be perfectly honest, a lot of RPGs these days seem to revolve around replacing your clothes again and again.

  • TacoBaal

    Peter Moore walks into clothing stores to enjoy the music and look at jeans and is in charge of gaming…

    • HarmonBlues

      TacoBaal, only good comment so far. +500 points

  • http://www.facebook.com/people/Michael-Johnson/1353890372 Michael Johnson

    Welcome to 2008 EA. 
    No one thinks EAs games are worth full price, so they’re forced to admit that “F2P is the future!”
    Just die already

    • Old Ben

      > No one thinks EAs games are worth full price

      I think EA’s profits are evidence to the contrary. Either that or those people are masochists…?

  • Tig Bitties

    A f2p businessmodel is the ultimate sign your game is just not good enough. Stop making crap and understand qualitycontrol. Further more Mr. Moore, you don’t decide if f2p is the way to go, the consumer do.

    • http://profile.yahoo.com/Z36GPOU3Q2QIQYBIDVNQAVGNGE Raul

      Firefall is not crap. (Currently Beta testing it)
      Hawken is not crap.(Played at e3 2012)
      Path of exile – probably not crap.
      Planetside 2 is definitely not crap (also played @ E3)

      I can’t speak for the other New titles that are coming out FTP,

      but I’m fairly certain time will prove Your generalizations to be wrong.

      as for games that don’t start out as ftp but switch to it,
      well…..

      • DoctorOverlord

        Good to hear another opinion that Planetside 2 is worthwhile.   

        One would think by now that people would get out of the mindset that F2P has to mean poor quality but what you can do when real proof and examples are constantly brought up and continually ignored.     Some people just have their own hypothetical theories and they will not pay attention to anything that disproves them, esp. anything as paltry as reality.  

    • Old Ben

      So Team Fortress and Counter-Strike are crap?

  • http://profile.yahoo.com/SMGRLFM4UASOO7QO26HTHBLIOI Shawn

    I don’t see how they would get it to work honestly…

  • http://www.facebook.com/profile.php?id=1465601810 Zachary A Long

    Buy the box and game is free is a good way to go. Unless they are sure they can get someone to buy things from the shop.

  • RolyVento

    My opinion is buy the game, and have an online store that sells cosmetic items, or enhancing items… Nothing game breaking or in the form of “Pay to Win”. Much like Guild Wars 1 and 2 have done.

  • DoctorOverlord

    You could ski down that dropping EA profit slope lol 

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