Written by: (@QuintLyn) | September 7, 2012 12:59 pm

8 Comments

When it comes to DRM and piracy, Ubisoft is one of those companies that always has quite a bit to say — generally to the disappointment of gamers who would just really like to play their games without having to deal with these “precautions”.

It’s no secret that Ubisoft’s DRM makes many players feel like they’re being punished for what they haven’t even done yet and when company heads like Yves Guillemot suggest that the company deals with a piracy rate of 93 to 95 percent, it makes one wonder two things.

First: How are you still in business is nearly 100% of your product is being stolen?!

Second:  That DRM thing isn’t working so well for you is it?

Now, Ubisoft’s worldwide director for online games, Stephanie Perotti and corporate communication’s manager Micheal Burk did clarify the statement in a recent interview with Rock Paper Shotgun. It seems that what Guillemot meant was that certain games in specific territories saw piracy rates that high.

According to Burk:

It varies, from game to game, region to region. We’ve seen internal and external data to show that it can reach that high. But that doesn’t necessarily mean that it is that high for all PC games, or that it is that high for all companies, or across all regions.

Okay, sure… I’ll give you that.

There is good news, however.  Perotti has also told RPS that the company has decided to remove the need for players to be always connected in order to play PC titles.  She states that this decision was made in June and since then Ubisoft’s single player games have only required a one-time activation.

Because of this decision, Assassin’s Creed 3 will release without the need of online connectivity for the single player game.

All I can say is…

FINALLY.

Now, I am still leery about anything Ubisoft has to say related to DRM.  I mean, these are the same people who said that their DRM is successful and that they were seeing a reduction in piracy due to it.  Remember… This is before the 93 to 95 percent comment.

Ubisoft Announces No Online Requirement For Assassin's Creed 3

  • http://www.facebook.com/jason.jenkins.73 Jason Jenkins

    the more you tighten your grip, the more sales will slip through your fingers
    :P

  • http://twitter.com/The_7th_Pixel Marc Woodward

     the company deals with a piracy rate of 93 to 95 percent and a bs rate of 100 percent

  • http://twitter.com/K0ndra Madao

    I haven’t bought UbiSoft game for ages. It doesn’t worth my money. Splinter Cell Conviction was a big disappointment =/. Many people who bought legal game, they had to crack it to able to play it. No love for Ubisoft from me and love for Splinter Cell is dying slowly. Spy vs Merc just might save love for Splinter Cell. – PC gamer

  • http://twitter.com/K0ndra Madao

    Look at CD Projekt RED. Their games are great and DRM free. Everything works great and can’t wait for The Witcher 3 :P

  • http://profile.yahoo.com/WFG667RAZSMYCSRJGIDXUNY56E Jack

    Valve – “Piracy is a service problem”

    True story 

    Ubisoft DRM is the sole reason for piracy, their games are decent while may have some flaws due to game mechanics compared to previous titles are still playable and enjoyable. Thankfully they are reworking it to some degree but more needs to be done.

  • ansamech

    THE ONLY thing that has 93% piracy is adobe.

  • http://www.facebook.com/people/Feyd-Darkholme/100000194391744 Feyd Darkholme

    Piracy is definitely a service issue, with pretty much everything… Yes, there will still be people that pirate your stuff no matter how easy you make it to acquire. However a great many of the people that I know that pirate things do so because it’s the easiest and most convenient way to get the content… For instance, television has a huge piracy scene, and it’s not about not wanting to pay for cable.

    Most people pirating TV already pay for cable and all the pay channels. Rather it’s about convenience, and sometimes it’s about not being able to get certain things in your area. Yes I’ve heard all the arguments about “herpderp Hulu+ and Netflix ermahgerd!”, but people don’t want to go to a half dozen places to get their content, get a half dozen different bills from those content providers and then still have to deal with regional restrictions, excessive ads, technical issues with having each of those 6 places use 6 different pieces of software to read the content, etc… in this day and age people are just sick of all the pointless flaming hoops they need to jump through to get the content that they want, and half the time those hoops are created by the providers try to combat piracy. It doesn’t ever work and the only thing that is does accomplish is to inconvenience your legitimate customers (ala DRM on software).

    It’s a hugely complicated issue that stretches across several types of content mostly entertainment content, and literally hundreds of companies, dozens of organizations, lobby groups and huge corporations… the bottom line here though is that for the most part the anti-piracy measures that they use don’t work, and do nothing but punish legitimate consumers, and they don’t get that they are just treating the symptoms and not curing the real issue…

  • mikeyeli

    I couldnt agree more with “Piracy is a service issue”, im from central america, gaming here is for the privileged, the people who can afford it, why? because games cost 3 times what they cost in the US

    The people that sale all gaming related things, take advantage of being the sole providers of games and hardware, consoles, etc, a playstation 3 when just released cost about 3 times more. Its ridiculous, so everyone here pirates games, and i dont blame them honestly, we are a 3rd world country and the few of us who have the privilege of having this hobby arent exactly rich either.

    So along came steam, it was great, it worked great it wasnt overly intrusive, the summer sale and winter sale made me feel like a little kid in christmas, i stopped pirating games, because steam made it easy to get them for me, as simple as that.

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