War Z Trademark Suspended

    When it RainZ, it PourZ.

    As if the news surrounding Hammerpoint Interactive‘s zombie/survival game War Z was bad enough already, the very title of the game may be in jeopardy now. It appears that the US Trademark office has suspended the application for the title “War Z” based on the grounds that it is a bit too similar to Paramount’s upcoming movie “World War Z

    The full suspension notice appears here and includes a few items that cause questions of their own. A quick search of the trademark application database shows that The War Z trademark application was filed on July 20, 2012. While not a “smoking gun” in and of itself, it does lend a bit more credence to a shorter development time than Hammerpoint advertises. Also of note is the fact the the suspension was sent out on November 15, 2012. This means Hammerpoint has known about their application suspension for over a month now.

    So what does it all mean? Basically the trademark office has only put a hold on the title. Hammerpoint could try to fight the issue and, who knows, they could even win. The issue here is that Paramount is waiting on the other side and will likely be very protective of their existing trademark should the trademark office itself ease up on Hammerpoint. Long story short, it’s time to change the game’s name, and really…with all of the problems with a release that wasn’t a release, a buggy game, and gamer complaints galore maybe a name change isn’t the worst idea right now anyway.

    One thing’s for sure, I find it very funny that War Z tried to capitalize on the popularity of Day Z only to get the shaft from a totally different direction by World War Z.

    So here’s your chance! What should the new name of War Z be? Put your comments below!

    • http://twitter.com/QuickSylva Julien Vess

      FailZ?

    • http://www.facebook.com/profile.php?id=1123972011 Curtis Dalton

      I hope someone makes a rip-off of The War Z which is intentionally hilariously bad.

    • http://www.facebook.com/blackielicious Corey Wilson

      “Throw In Z Towel”

      • http://twitter.com/InnerGeekZone Troy Blackburn

        +1 to you sir

    • http://twitter.com/Ricksterness Rick

      So basically, putting the game on Steam was their last push to try and milk their terrible game before they were forced to change the name.

      • http://twitter.com/TheRealFelgor Doug Maxwell

        Terrible to you, but alot of fun to many others. 

    • http://www.facebook.com/goddesschild Ruthie Duppass

      from what i have read they should just shut down. people arent happy with the game and even steam has removed them from their store(so i hear) Maybe it is time to admit defeat.

      • http://twitter.com/TheRealFelgor Doug Maxwell

        Most of those people are the ones that have banned for hacking/cheating, or DayZ fanboys. The game is fun, and there are a ton of people playing.

        • http://www.facebook.com/profile.php?id=619612422 Corey Hernandez

          DayZ Fanboys? DayZ is responsible for setting the bar right now. Even WarZ changed its name so that it could get some of that hype. Check your tone Doug. Having played both neither of them is complete. People are suppose to complain so their concerns get addressed before launch. ie Swtor didn’t do this. 

          • http://twitter.com/TheRealFelgor Doug Maxwell

            I as well have played both games. As ive stated many times before, i prefer WarZ. DayZ will hopefully do well as a standalone, and i will buy it as well, but being bashed by so many people(which are mostly DayZ fanboys), for liking WarZ is just wrong. Hell, there were live streamers that were streaming themselves making new forum accounts everytime they got banned, just so they could continue to bash the game. If you don’t like a game, why hang around the game forums constantly bashing it? Grow up, and move on already.

      • http://twitter.com/Professor_Tjc Travis Christensen

        The only reason they were removed from Steam is because they stated in the info somewhere that they would have specifics things inside the game that would obviously come in a future patch before the actual release. Th is game has been awesome with only encountering about 2-3 bugs and no graphical glitches.

    • zilvis78

      “Let’s Kill us some dead folks” and give all npcs horrible accents….can’t hurt right?

      • http://twitter.com/Professor_Tjc Travis Christensen

        Because DayZ doesn’t have horrible accents. Have you heard the voices from the character your select… ughhh

        • http://twitter.com/TheRealFelgor Doug Maxwell

          Nah, DayZ just has horrible graphics, and Jamaicain sprinters as zombies! lol

    • caiovmf

      This might even be good for them, with a new name lots of people will probably not know it’s the same game and not link the game with the bad things.

    • http://www.facebook.com/rammur65 Roger Means

      Only thing i find fail is the community in whole half these asses have never played it they have only followed the herd as per say i dont play it much myself  but i really not that damn spiteful i mean leave the damn game alone let them develope their game in peace if you dont like it dont play it and dont freakin follow or support them sheesh. Right now people are qqing just for the attention and the fame. Its not hurting anything if the game stays in service the few people who do enjoy fine let that few enjpy the crappy game just move on to better pastures already.

    • http://www.facebook.com/mitch.barlow.33 Mitch Barlow

      I find it funny how everyone is complaining, it was a beta release meaning its a release of a release, chill people, damn..and it should get better thats why they released it as a beta release FOR PEOPLE TO TEST IT FOR THEM!!

      • http://twitter.com/TheRealFelgor Doug Maxwell

        They should never have done the “Foundations” release in its current state. Its not even close to being a polished version, well at least the version we are all playing now. Testing should be still going on, until all the kinks are ironed out.

    • http://twitter.com/TheRealFelgor Doug Maxwell

      Its a group of people that are continuing to bash the game. Login in right now, and there are 400+ servers that have over 50% server population. If so many people hate the game, why are that many playing? 

    • http://twitter.com/TheRealFelgor Doug Maxwell

      It seems to be a group of people that are constantly bashing the game. Creating new forum accounts that keep getting themselves banned. If you login in right now, there are 400+ servers that are all over 50% full. If the game is so crap, why are so many people playing? Because we find it fun!

      • http://www.facebook.com/profile.php?id=507687881 Kyle Schmelzer

         hows paying to rez your yourself working out for ya champ?

        • http://twitter.com/TheRealFelgor Doug Maxwell

          If you knew anything about the game, there is no pay to revive. You wait 1 hour. You also have 5 characters. So yeah, haven’t paid a cent to play, except when first purchasing the game.

          • David Knapp

             They changed it to 4 hours and pay for rez right away.

            • http://twitter.com/TheRealFelgor Doug Maxwell

              That lasted for 2 days tops. Then they reverted back to 1 hour revive time, and no GC cost.

            • kill-freek89

              But the fact that they did the 4hr review or 55GC for instant review the day they get a release on Steam, is kinda odd… 
              And it is a pay to win game.. 
              You won’t find ALOT of ammo ingame.. Yes wep is easy to come by, but you can buy 100 rounds clip for your m16/m4 for 195(?)GC. 
              I have killed 16 bandits so far, and 10 of em had 100rounds mag in their inventory.
              Cash shop should be skin etc.. Not weapon and ammo, and in weapon I mean melee weapon. No guns/rifle/assult weapons, yet…

              And people are not “bashing” the game for no reason, my dear friend. Every thing said about them is been proven with facts.
              I looove this game, but the way it is working now is just wrong. 
              And why do they say its a game? It is still in alpha.

            • http://www.facebook.com/jay.key.12 Jay Key

               I’ve seen more then 10,000 people play a crap game before. 250,000 people paid monthly to played SWG and boy was that thing a mess.

          • http://www.facebook.com/profile.php?id=507687881 Kyle Schmelzer

             Paid to purchase this piece of shit? Still to much. Grats on playing a game you enjoy, but fact is its a shitty fucking game. So you can stop trying to sell us a polished turd, cause in the end its still a fucking turd.

          • http://www.facebook.com/phillip.smit1 Phillip Smit

            didnt they bump that 1 hour up to 4 hours?

    • Shadowtalis

      If anyone wants to know what Confirmation Bias looks like, read this comment secton.

      I think the game’s fun! Therefore, anything even *remotely* negative said about the game or the people making it, is automatically without merit!

      Whether you find the game enjoyable or not is irrelevant. It doesn’t change the fact that the people behind it made several stupid decisions in a short span of time, and then compounded their own grief by doing exactly what the worst elements of the game community are doing now.

      Instead of apologizing and vowing to act more responsibly in the future, they try to say it’s everyone elses problem. And anyone who says otherwise is clearly a Dayz fanboy.

      If you’re really concerned about the future of the game, I would think WarZ supportors should demand less foolishness from Hammerpoint, instead of scurrying to cover for their mistakes like a bunch of interns in the PR department.

      • http://twitter.com/Ricksterness Rick

        Pretty much this. Now that I am older I am able to make informed decisions about which games to buy instead of buying the games that look cool on the cover. Their business practice is utter garbage and i’m not willing to pay for a game from a company that is run by a bunch of people with a 7th graders mentality. 

      • http://twitter.com/DaveyDiablo Davey Diablo

        Well said

      • http://profile.yahoo.com/KI7Q7KTG4XGQQ2NOM7N4IMFAIM Rae

        aGREED.

      • Zenotetsuken

        I agree with some of your points.  I personally think WarZ and DayZ are both good in concept, but bad in execution.  
        The reality here is that people aren’t up in arms against a bad game, they are up in arms against a developer that tried to scam the entire gaming community.    Hammerpoint didn’t make “stupid decisions” they conned people.  
        The game they released, and how it was released is just the ignition point to the inferno they have created.  
        The developer has made NO action to rectify the situation, and even their apology came in the form of “It’s not our fault you read our page wrong”
        Even if you love the game itself you should be furious at the things they are doing, because the more we gamers let little shit slide with game developers/publishers, the easier it becomes a trend for them to do it.

        • Shadowtalis

          I agree with you.

          Though running a con the way they did, and then failing to at *least* cover their own butts with some decent PR spin afterwards, still falls into the stupid decision catagory.

          Then again, Hammerpoint does seem to have an unfortunate number of fans running interference for them.

          When they do this, they throw their power as consumers out the window and weaken our overall position as gamers. We control whether these publishers thrive, or crash and burn. We don’t have to put up with their crap.

          …But that doesn’t work if too many refuse to hold their feet to the fire.

    • http://twitter.com/Bahska Bahska

      The game has assets from another hammerpoint title so they claim its been in development for a lot longer when in reality there using assets from other games that were in development for years. An adding that time onto war z’s dev time

    • http://www.facebook.com/GodsSuperior Viktor Andersson

      Kill it, kill it with fire!

    • http://twitter.com/FishBaitism Fish Bait

      They`re not worried about zombies any more, they`re worried about their appalling public  image/rep` I guess lol

    • http://twitter.com/Professor_Tjc Travis Christensen

      What is it with everyone hating WarZ? If it’s not the DayZ community, it’s the Government. People should just leave the damn company alone. Just because it’s called WarZ doesn’t mean the name should be trademarked under World War Z. Just leave the damn game alone.

      • http://profile.yahoo.com/YSVAPKVBUPTX6YS3W2DLPOBNN4 AlokP

        I thought we had reached the peak of blind fanboyism in these comments, but then you threw in the government persecution angle. Well played, sir.

        These facts are indisputable: 1) Hammerpoint outright lied in its game descriptions in several facets, including calling it a release 1.0 version of a clearly broken game, and ripping off images from not only their own work (which is merely laziness) but potentially from other work (CF the Walking Dead), 2) their name had a copyright hold put on it a month ago and they still released the game anyways, 3) they blatantly copied and pasted another game’s ToS, and then added new limitations ad hoc and held their users to those new terms.

        These are unacceptable business practices. The game may be the game of the year, but if the company that makes it is this shady, it deserves to be railed against.

      • http://twitter.com/Funami1 Ben

        the reason for all the hating is the blatant misleading from the devs. not to mention everyone knows why the game is being RUSHED. War inc sucked this game sucks and charging full price for a game not even in BETA is horseshit.

      • Dion Winkens

        where have you been the past few days ? , the game they stated was finished as a real full game wasn’t even far from done , where just all mad they would lie to us and pull as much money off us as they can

      • http://www.facebook.com/phillip.smit1 Phillip Smit

        everyone is hating on warz because they tried selling a alpha/beta game as a finished product to make a quick buck

    • http://www.facebook.com/people/John-Alvino/1094406295 John Alvino

      They should rename it to The Dump Z

    • http://www.facebook.com/kenneth.meagher1 Kenneth Meagher

      Id rather play Firefall then this and firefall is better x.x

    • http://twitter.com/AisarGaming Aisar

      I loled.  And that’s all.

    • http://twitter.com/Cpt_Badger Cpt.Badger

      New name ? “Sergiei Titov Scam Attempt vol.3″

      • http://twitter.com/kirzanSix Michael Coulombe

        Hello my name a Sergei, and I care about you!… NOT!

      • http://www.facebook.com/inkogni.alex Inkogni Alex

        this is something that makes me laugh :D TO THE SCAMMOBILE

    • http://www.facebook.com/people/Jeffrey-Leonard/100000320121794 Jeffrey Leonard

      Run around with a backpack Z (inside joke for an actual war Z player)

    • http://www.facebook.com/people/Jeffrey-Leonard/100000320121794 Jeffrey Leonard

      I find the game to be actually quite fun but frustrating in the same sense. I think the game has promise but until they completely do away with the hackers and finish the game its gonna get tons of crap.

    • http://www.facebook.com/kevin.cox.5817 Kevin Cox

      The bottom lines

      1. DayZ fans should play DayZ and not worry so much about WarZ

      2. WarZ fans should play WarZ and not worry so much about DayZ

      3. Hammerpoint needs to get it’s shit together. All of it. 

      4. Indecisive players should just play Fallout until either studio gets their shit together. 

      5. I have a coke. It is good. 

      • http://www.facebook.com/Kyle.D.Josephsen Kyle Daniel Josephsen

        No coke pepsi!

    • http://www.facebook.com/inkogni.alex Inkogni Alex

      o snap, more drama :P

    • http://twitter.com/phasra Phasra

      Cash Z

      Because that’s how you’re expected to play the game – by throwing cash at it.

    • http://www.facebook.com/bucur.gigel.5 Bucur Gigel

      ScamZ

    • Zumime

      One thing’s for sure, adding your snarky opinion at the end of a journalistic piece is amateur.

      • http://www.facebook.com/profile.php?id=1260066056 Steven Diaz

        Don’t like Gamebreaker’s style, there’s an X you can click to close it.  We don’t need you here.

        • Zumime

          No need to be brash. In fact, you misunderstood my intention. What I pointed out is not GBTVs style. They normally write good journalism. Because of that I hold them to a high standard. The last piece of snark this author added in is below my standard for this website, and frankly you should demand better also if you care about the website. They need to be perfecr to attract new viewers. I am sure you can understand my concern, right Steven?

          • http://www.facebook.com/people/Michael-Byrne/100001642673542 Michael Byrne

            Hi Zumime!
               Sorry you feel that way and I take your critique to heart even if I disagree a bit. I think the writer’s injection of opinions in a lot of news pieces (sometimes in the form of sarcasm or irony) is actually what attracted me to GBTV in the first place. :)
            Thank you for the feedback!

    • http://www.facebook.com/people/Michael-Byrne/100001642673542 Michael Byrne

      Right…then you click the link he provides and it’s a dead search. 

      • http://profile.yahoo.com/KI7Q7KTG4XGQQ2NOM7N4IMFAIM Rae

        The Link works fine for me,
        Here’s Sergey’s response, on page 9, minus the link he provided:

        “guys,this is getting to be ridiculous.1) go to uspto.gov2) Go to TESS – trademark search3) search for War Z4) Enjoy LIVE trademark !Why spread lies ?even more -I was sent this link like three already – and looks like people are not even reading this document.It basically says that this application is suspended because there’s another application with regards to this trademark.here’s real trademark ……………………………………………………………This is as stupid as saying that colorado map is only 3×3 km.”

        -personally, as soon as I saw the name, I figured it was a ripoff, but Here in hollywood land it’s called 

        “an Homage”

        grow some originality/creativity, imho

    • http://twitter.com/kirzanSix Michael Coulombe

      I don’t understand the “War” part to begin with. Is a zombie outbreak a “War” with zombies? 

      War is an organized and often prolonged conflict that is carried out by states or sometimes within nations by parties wishing to form or control states.

      So, no, it’s not, it’s shit. It should rename to ShitZ. Or an even better one: LayZ. That way they have their new name and completely express the way they feel about customer satisfaction right in the title.

      The game was really good at launch, seriously! Then Sergei had to say “Our game cannot be hacked” and BOOM! Hackers de-stroyed the game. It’s ok, though, I clocked about 10 relatively fun hours for 20$, so budget-wise, I can safely not care about it anymore.

    • http://www.facebook.com/profile.php?id=727587287 Blake Morris

      so much attention for such a bad / game.